At talentsqr (RC 1453480), we are helping to find, grow and keep the remarkable assemblage of talent who are potential leaders in various fields as well as emerging specializations. We are champions of great organization culture and values, partnering with key business owners or hiring managers to help them build their organizations. Whether consulting for clients on how to build their teams, recruiting the right people, managing talents or developing programs for them-- we are exceptionally focused on putting people (talent) first, and being as clear and transparent as possible to help our client's understand how people are important to their business performance.
talentsqr is seeking a Marketing and Communications Manager to manage and deliver campaigns
within quality, time and budget requirements. Responsibilities include conducting market
research, producing promotional materials, working closely with artist teams and analyzing data
from across the marketing and sales channels to improve and increase the impact of marketing
The Marketing and Communications Manager is an experience marketing professional who can lead teams and manage priorities to craft clear and effective messages to achieve our client's business goals. They possess strong organization and management skills to coordinate and oversee the efforts of multiple collaborative teams.
Our ideal candidate has experience with the Integrated Marketing Communications approach and the ability to coordinate teams to execute according to a plan. They will have excellent communication skills, a passion for advertising strategies, and familiarity with the media and entertainment space in Nigeria and internationally.
RESPONSIBILITIESDevelop and implement processes within marketing team to coordinate, monitor and evaluate media campaigns and strategies according to cost and effectivenessImplement local and international marketing strategies for the launch of artist projectsAdvise artist management in strategic planning in harmony with platform-wide release calendars, global trends, audience data and key events Oversee international and local affiliates’ marketing plans.Coordinate with the A&R, Finance, Partnerships and Digital teams to ensure effective and timely delivery of campaigns and swift responses to market feedbackBuild and implement email marketing programPlan and manage media schedulePlan and manage content creation and distributionManage and report on marketing budget Manage artist club promotions and appearancesDevelop awards nomination and promotion strategies
By end of Y1, a successful Marketing and Communications Manager will continue to do all ofBuild strategic relationships and partner with key industry players, agencies and vendorsDevelop strong relationships with artists and artist management.Develop CRM and loyalty programs for fansForecast hiring needs for the marketing departmentParticipate in the quarterly and annual planning of marketing objectivesBuild and report on system for community management (incl. website, social media pages)Develop and initiate innovative ideas for marketing merchandising opportunitiesLead on playlisting strategies for artists on TV, DSPs and radioDevelop written materials, including story pitches, press releases, publicity plans, presentations, and messaging guidelines for artistsLead the creation of communications plan for specific business units.Prepare senior executives for profile opportunities, interviews, speaking engagements—including drafting briefing materials, talking points, Q&As
the above, as well as:
QualificationsBS/MS degree in marketing or a related fieldDemonstrable experience in marketing on either agency or client side (cosmetics, beverage or fashion industry preferred)Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaignsSolid knowledge of website and marketing analytics tools (e.g., Google Analytics)Experience in setting up and optimizing Google Adwords campaignsNumerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheetsUp-to-date with the latest trends and best practices in marketing and measurement