Workforce Management Centre is Recruiting For Head, Marketing And Brand Management
Workforce Management Centre
Lagos, NG
3d ago
source : Mrjobsnaija

Job Description

  • Develops and executes strategies for the development of the mother brand and brand portfolio at a corporate, business unit and retail outlet level.
  • Proactively identify and develop opportunities to build business through the introduction of new products and services, as well as enhancements to existing product / service lines.
  • Responsible for identifying, assessing and selecting properties for the location of company outlets. Responsible for coordinating and driving all activities required to prepare and open retail outlets
  • Duties & Responsibility

    Merchandise Planning and management :

  • Liaise with the manufacturing / supply team on orders, quantities, designs / assortments, delivery dates and payment term in conjunction with the Managing director.
  • Responsible for developing a price point policy by harmonizing / aligning prices of distinct items of stock and determining standard marginal prices for all items.
  • Marketing Planning and Management :

  • Create an annual, quarterly and periodic marketing plan for the mother brand and company brand portfolio.
  • Responsible for researching the dynamics of the target market of the company i.e buying the behavior, purchasing power, age range, social status, profession etc.
  • so as to develop marketing strategies to fit their unique lifestyles.

    Brand Management :

  • Develop and manage the brand and all brands in the company’s portfolio.
  • Design and execute schedule for marketing / promotion of all company brands in all outlets and their environs.
  • Digital & Online :

  • Develop company’s digital and online strategy.
  • Oversee effective execution of all digital initiative and execution of digital campaigns.
  • Requirements

  • Bachelor’s Degree.
  • Master’s Degree is an advantage.
  • Minimum of 3 5 years’ experience in a senior role in a marketing leadership position in a marketing communications agency, or in an FCMG or consumer goods industry.
  • 8+ years of total relevant experience
  • Report this job

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Application form