Channel Marketing Manager - Off Trade and Modern Trade
Guinness Nigeria Plc
lagos, NG
3d ago
source : Mrjobsnaija

Guinness Nigeria Plc's job vacancy, Career and Recruitment

Job title : Channel Marketing Manager - Off Trade and Modern Trade jobs in Lagos Job Location : Lagos Deadline : December 10, 2021

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  • Job ID : JR1055501

    Location : Ikeja, Lagos

    Job type : Full time

    Worker Type : Regular

    Report to : Channel Marketing Manager

    Key Responsibilities

  • Primary Responsibility for Tradition Off-Trade, Modern Trade, E-Commerce
  • Lead on Channel growth development Strategies and Priorities for the Traditional off-Trade, Modern Trade & E-Commerce
  • Responsible for the Channel Segmentation, Channel Blueprints and Channel Execution Standards for the Off-Trade Channel
  • Responsible for developing, driving and implementing channel marketing activity for selected groups of channel partners
  • Utilize data and shopper insights to provide recommendations to drive category distribution and market share
  • Offers Strategic Guidance on the development of channel appropriate standards assortments, touch point zones, promotional strategies & Tactics
  • Coordinates the involvement of Salesforce, and management resources, in order to meet Channel performance objectives
  • Proactively identifies new growth channels & develops a winning channel strategy for E-Commerce
  • Understanding changing and differing priorities depending on territories and how these impact channel marketing
  • Lead on Trade Census & Data Analytics
  • Manage the Total deployment of 365 essentials & key visibility projects for the Off-Trade & Modern Trade Channels
  • Lead the execution for Temporal Off-Trade RTC solutions.
  • Key Success Measure :

  • Delivery of NSV + Growth for Traditional Off-Trade
  • Off-Trade Channel Contribution

  • E-Commerce channel Plan
  • NSV target + % Contribution for Modern-Trade key customers
  • OAS Compliance for off-Trade
  • Requirements

  • Minimum of Bachelor's Degree in any Business or Marketing related field is preferred.
  • A minimum of 5 years Ûª commercial experience in FMCG and not less than 2 years on similar role.
  • Deep business development and marketing experience
  • Strong project management, problem-solving, analytical, and organizational experience
  • Demonstrated experience in managing multiple internal stakeholders and external clients in a multicultural environment across multiple geographic locations
  • Solid solution development skills and effective working both independently and in a team environment
  • Strong negotiation and influencing skills
  • Organization and time management skills; ability to multi-task
  • Exceptional business judgment and strategic planning skills
  • Budget preparation and management.
  • Sales / Retail / Business Development jobs in Nigeria *Sales / Retail / Business Development jobs in Lagos *Channel Marketing Manager - Off Trade and Modern Trade in Lagos
  • How to Apply for this Offer

    Interested and Qualified Candidates should Click here to Apply online

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