Copywriter - Webcoupers
6d ago
source : BetaJob

Role Summary

  • We are looking for a copywriter to join our team.
  • The ideal candidate should be able to capture the essence of key messages in as few effective words as possible (e.g. key differentiation, brand, key facts etc.
  • to tell a story that is engaging to our audience.

  • He / she will work with a design and creative team to communicate with highimpact messages and have a clear knowledge of how to distil complexity into simple and clear messaging.
  • He / She will also tell these engaging stories to our audience on social media; provide a social strategy for allocated brands and make these brands visually appealing and help them gain traction.
  • Responsibilities

  • Write a clear, attractive copy with a distinct voice
  • Interpret copywriting briefs to understand project requirements
  • Collaborate with designers, PR and other professionals on large and smallscale marketing projects (e.g. email campaigns and landing pages)
  • Conduct highquality research and interviews
  • Edit and proofread copy as needed
  • Use SEO principles to maximize copy’s reach assigned
  • As a channel owner :

  • Brief in designs, content for social ads, email
  • Post, monitor and optimise Facebook content
  • Post content on Twitter and Instagram
  • Analyse social media accounts under your purview
  • Plan upcoming social campaigns or brandspecific campaigns
  • Required Skills :

  • At least three (3) years experience as a copywriter or related role
  • Ability to communicate effectively across departments, a passion and a keen interest in marketing technology; knowledge of user experience, usability principles, personas and content strategy;
  • Ability to communicate to the audience as a valuegiver;
  • Understand the Inbound Marketing Methodology and adopt in all content marketing activities.
  • Able to work under pressure and adhere to strict deadlines;
  • Excellent time management skills and organizational skills
  • Detailoriented, precise and meticulous;
  • Knowledge of online content strategy and creation
  • Excellent writing, editing and proofreading skills
  • Experience with SEO
  • Strong research skills
  • Technical Skills :
  • WordPress
  • WordPress
  • Google Analytics
  • CMS platforms
  • Excel proficiency
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