At eWorker we are on the lookout for bright and talented young people in Africa. We harness the power of technology to vet and provide employment opportunities to senior tech talent.
Our team is always expanding and we now have an opening for a Digital Marketing Lead .
As a Digital Marketing Lead , you would be responsible for sourcing, screening and providing a shortlist of senior and qualified candidates for various technical roles.
You will also network online and offline with potential candidates to promote our employer brand, reduce our time-to-hire and ensure we attract the best professionals.
What you will do :
Tracking conversion rates and making improvements to clients social media platforms.
Developing and managing digital marketing campaigns
Utilizing a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for eWorker.
Managing online brand and product campaigns to raise brand awareness.
Improving the usability, design, content and conversion of clients social media platforms
Responsibility for planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the client at the forefront of developments in digital marketing
Developing and managing digital marketing campaigns.Managing online brand and product campaigns to raise brand awareness.
Oversee the digital marketing team
Provide direction and strategy for digital marketing campaigns
In charge of attracting website traffic using organic search, Paid Ads, Social Media marketing, Email Marketing and converting the website visitors into customers
Coordinating marketing campaigns with sales activities.
Overseeing the company’s marketing budget.
Creation and publication of all marketing material in line with marketing plans.
Planning and implementing promotional campaigns.
Manage and improve lead generation campaigns, measuring results.
Overall responsibility for brand management and corporate identity
Preparing online and print marketing campaigns.
Monitor and report on the effectiveness of marketing communications.
Creating a wide range of different marketing materials.
Working closely with design agencies and assisting with new product launches.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Analyzing potential strategic partner relationships for company marketing.
Like to Have :
Minimum of 5 years digital marketing experience and in-depth knowledge of the African technology space.
Minimum of BA / BSC / HND in any discipline
Website traffic expert : Must be able to create profitable ads campaign on facebook, google, SEO & other social media platforms.
Excellent creative / copywriting skills : Must be able to write compelling content that get customers to purchase products.
Word press Knowledge and other CMS will be an added advantage
Basic knowledge of graphic design.
Ability to multitask, work unsupervised, figure out solutions to problems and meet up to deadlines.
Good understanding of office management and marketing principles..
You will need to provide links to accounts and businesses you have managed to be considered for this role.
These job duties are not exhaustive and may be reassessed due to organizations needs.