A commercial law firm in Lagos is looking to hire a digital marketing manager with 3-6 years experience. The successful candidate will be responsible for the following :
Business Development Strategic Initiatives :
Develop and manage the annual marketing plan consistent with the Firm’s strategic objectives for the year. The annual marketing plan should also communicate and facilitate the development of the business development / marketing plans for the Firm’s practice groups and lawyers.
Manage the entire marketing plan cycle from strategic planning to execution and deliver on all marketing and branding activities within the agreed budget.
Developing and implementing creative marketing strategies that supports the brand and drive the Firm’s awareness.
Participates in the firm’s strategic planning activities with respect to evaluation and improvement of present client relations and services and future business development opportunities and activities.
Develops and manages the firm’s business development and client services annual budget, which includes marketing expenditures for the firm, practice groups, and individual lawyers.
Provide proactive advice to the business, set best practice policies for the execution of digital marketing campaigns, deliver a high-quality end-user support service and provide system upgrades and enhancements to external platforms.
Website Administration and Social Media Marketing
Manages the firm’s website via a content management system (WordPress), social networking for the firm and its lawyers (LinkedIn, Facebook, Twitter.
including drafting and updating content and images, evaluating effectiveness, drafting and implementing policies, and working with outside technical and design consultants, as needed.
Prepares and manages public relations activities and communications for the firm, including press releases, new counsels announcements and notices, other firm announcements, media materials, and coordination with any outside PR consultants.
Arranges for professional photoshoots and maintains image and logo files. Prepares various art files (headshots, logos, graphics) for use in online and print materials.
Brand Communication & Relationship Management
Ensure the flow of information from attorneys to the marketing team, including as it relates to attorney biographies, practice area description updates, experience tracking news and activities data, press etc.
Identifies, evaluates, and makes recommendations for firm / attorney participation in sponsorships, conferences, speaking and writing engagement, and similar events which will promote and increase the industry profile of the Firm and its attorneys both locally and internationally.
Draft, edit and distribute marketing materials, internal newsletters, press releases, seminar materials, client updates and other client communications, as needed.
Manages business development / client services functions, events, and opportunities for the firm, including providing support for firm receptions, conferences, seminars, and other
Assist the practice group heads / partners and marketing team
to support proposal requests and RFPs.
Identify and assess targeted opportunities for the firm, practice groups and individual attorneys to become involved with / leverage relationships with community organizations.
Candidate must possess :
Candidate must possess : Minimum of a B.Sc. or HND in Marketing , Public Relations or any other relevant field 3-6 years’ marketing / business development experience Proficient with MS Word / Excel / Power Point Experience in a professional services environment is an advantage