Analyst, Teen Segment
Mobile Telephone Networks
Lagos, Nigeria
3d ago

job description

  • To implement, monitor and report on customer connection, usage and retention initiatives to drive achievement of business objectives for Teen segment of the consumer market
  • Provide relevant and up to date information to aid proper decision making with the authority limits of the Brand Manager
  • Provide input into the development of marketing plan that plays a role in effective product development, launch and quality adoption within the Teen segment
  • Monitor projects and ensure they are delivered to budget and on time.
  • Implement marketing strategies and initiatives to drive acquisition, usage and revenue growth of MTNN’s Teen Segment customers.
  • Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
  • Develop work implementation plan, ensuring it is in alignment with the business strategy of the segment.
  • Continuously identify, review and monitor demographic profiles of the Teen segment customers
  • Work with the Teen Segment Manager in the development of advertising / communication concepts in support of MTN’s brand building initiatives that can be successfully executed in the Teen market place
  • Maintain and build the Teen brand through advertising, media and any other marketing means while managing relationship with key media agencies on a daily basis.
  • Execute Teen Segment growth strategy in conjunction with Product, Brands and Communication, Digital as well as Value Added Services teams
  • Manage relationship with Finance and ensure funds are available for projects in line with budget.
  • Establish and maintain relationships with key teen influencers and customers
  • Provide stakeholders with relevant information needed for proper and timely evaluation of projects and plans.
  • Research Industry evolution & competition’s activities in order to Identify segment specific gaps and Strategies in order to exploit them to MTNNs advantage
  • Analyze relevant best practices and provide recommendations to Segment Manager, Teen.
  • Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape.
  • Foster active collaboration and relationships with employees across all levels and divisions in line with MTN’s VB and values.
  • job condition

  • Normal MTNN working conditions
  • May be required to work extended hours
  • Education :

  • First degree in any related discipline
  • Experience :
  • 3 7 years experience in an area of specialisation; with experience working with others
  • Customer contact and understanding of consumers
  • Marketing plans, advertising materials and product life cycle monitoring
  • Experience in Telecommunications Industry / FMCG
  • Training :

  • Brand management
  • Project management
  • Media and Events planning
  • Minimum qualification BSc, BA or HND

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