BuyPower is simplifying consumer payments in Nigeria starting with utilities and enabling energy access across Africa. BuyPower and #x27;
s mobile app and digital payment platform enable you to pay for your electricity bills online, from the comfort of your homes and offices.
The platform has simplified the process that comes with paying for utilities and has integrated tools and features to help you manage as well as conserve these utilities.
They are a team of smart and energetic people, building the next generation of energy services in Nigeria. They are cash flow positive with hundreds of thousands of paying customers.
Working with BuyPower is an opportunity to make an impact in a young team and do work that really matters. They are backed by YCombinator and other Investors.
About The Role
They are looking to hire a Growth Manager to join their team. As a Growth Manager at BuyPower, you will be responsible for building growth product experiences and plans in order to grow the business.
You and #x27;ll be in charge of the strategy, roadmap, and execution of key growth product initiatives and digital acquisition and growth for the company.
What do you need to be considered successful?
To be able to will define the company’s growth plan, you need to make sure the right data infrastructure is in place. You be responsible for the following :
Lead team to create and implement strategic marketing initiatives (short-term and amp; long-term) across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships
Define and execute growth marketing strategy, rigorously monitor results, and scale successful marketing programs
Own all lead generation efforts (SEO, SEA, Display Advertising, etc), email marketing and website conversion optimization efforts
Works cross-functionally with the customer support, engineering, business development and finance teams on customer behavior analytics, implementing possible improvements on their products, executing marketing plans to ensure designated business goals are met and planning the team’s quarterly marketing budget respectively.
Select photography, artwork, designs, and other visual elements for layout
Coordinate multiple projects simultaneously to produce quality contents and meet team’s deadlines
Present creative concepts and finished projects to Head of Growth and / or Social media and community manager for reviews
How important are you to the bottom-line?
As the Growth Manager, your job has three core components : first, to define the company’s growth plan, second, to coordinate and execute growth programs, and third, to optimize the revenue funnel.
The Biggest Problem Solving Duties On the Job
If data is the fuel of growth, then analytics is its engine. As the Growth Manager, you must master statistical reasoning, understand how to design effective experiments, and develop a quantitative intuition for interpreting user experience data.
What do you need to have done In your career?
Degree in Marketing, Business Administration or related field.
Prior experience in a similar role with a solid track record of success.
Strong experience in Growth Hacking, Social Media Marketing, managing demand generation and amp; the customer acquisition funnel and performance marketing.
Self-starter with ability to execute under deadlines.
Experience in a startup culture a plus
Strong multi-tasking skills
A passion for innovation and building great product
What Do you stand to Gain?
Highly competitive salary
Work with the smartest and coolest people while building innovative products and solving problems
Flexi-work and paid annual leave days
Premium health insurance
Free lunch, data allowance, performance bonus and many other benefits