Drive profitable customer acquisition for a strongly-backed healthcare company
Attractive salary & benefits
Strong career progression opportunities
You will be responsible for :
Growing user acquisition profitably via paid channels and scaling spend with predictable performance
Generating high quality leads for the telesales team.
Tracking the performance of your ads, ensuring properly recorded transactions and interactions on the site
Understanding and analysing the life cycle of a customer using the AARRR framework.
Creating reports on how users interact with your ads, interact on the site, and conversion rates.
Regularly reporting on any metric changes in the business and provide data-backed insights on what is causing those changes.
Performing user calls and run surveys to build an ideal customer profile.
You have at least an HND / BSC in any of the related fields : engineering, mathematics, accounting, or statistics.
You have a minimum of 4 years of experience running paid digital campaigns with at least 2 years working on SEM channels
You have demonstrated the ability to profitably spend huge ad budgets.
You have experience growing an eCommerce store or digital product with paid traffic.
Proficiency with spreadsheets and analytic tools like Google analytics is required
You have strong copywriting skills and ability to generate and create good creatives using tools like Inshot and Tiktok.
You possess expert knowledge of Facebook’s & Google’s ads manager.
You enjoy finding creative solutions to problems
You have strong analytical skills and are comfortable dealing with numerical data
Our client is a tech-driven health insurance company backed by leading Silicon Valley Venture Capitalists. Along with a web / mobile application, they have a chain of primary care clinics that are designed to provide gold-standard medical care to society.