Paid Search Specialist
Lagos, Nigeria
5d ago

The Offer

  • Drive profitable customer acquisition for a strongly-backed healthcare company
  • Attractive salary & benefits
  • Strong career progression opportunities
  • The Job

    You will be responsible for :

  • Growing user acquisition profitably via paid channels and scaling spend with predictable performance
  • Generating high quality leads for the telesales team.
  • Tracking the performance of your ads, ensuring properly recorded transactions and interactions on the site
  • Understanding and analysing the life cycle of a customer using the AARRR framework.
  • Creating reports on how users interact with your ads, interact on the site, and conversion rates.
  • Regularly reporting on any metric changes in the business and provide data-backed insights on what is causing those changes.
  • Performing user calls and run surveys to build an ideal customer profile.
  • The Profile

  • You have at least an HND / BSC in any of the related fields : engineering, mathematics, accounting, or statistics.
  • You have a minimum of 4 years of experience running paid digital campaigns with at least 2 years working on SEM channels
  • You have demonstrated the ability to profitably spend huge ad budgets.
  • You have experience growing an eCommerce store or digital product with paid traffic.
  • Proficiency with spreadsheets and analytic tools like Google analytics is required
  • You have strong copywriting skills and ability to generate and create good creatives using tools like Inshot and Tiktok.
  • You possess expert knowledge of Facebook’s & Google’s ads manager.
  • You enjoy finding creative solutions to problems
  • You have strong analytical skills and are comfortable dealing with numerical data
  • The Employer

    Our client is a tech-driven health insurance company backed by leading Silicon Valley Venture Capitalists. Along with a web / mobile application, they have a chain of primary care clinics that are designed to provide gold-standard medical care to society.

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