Digital Marketing Officer - eStream Networks
EStream Networks Limited
Lagos
1d ago
source : BetaJob

Job Description

  • It is the responsibility of the Digital Marketing Officer to oversee the online marketing strategy for the organization with efforts to increase the value of the company’s image and business offerings.
  • Duties and responsibilities

    Strategic Insight and Integration :

  • Create a digital marketing plan across relevant platforms (website and social network accounts) incorporating every aspect of the company’s products and in line with the marketing plan.
  • To drive online engagement among target markets
  • Technical / Analysis and Problem Solving :

  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
  • Manage and maintain the organisation’s website(s)
  • Write and optimize content for the website and social networking accounts such as Facebook and Twitter, Blog, Newsletters etc.
  • Track and analyze website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Develop and manage digital marketing campaigns and deployment of periodic newsletters
  • Create online banner adverts and oversee pay per click (PPC) ad management.
  • Interpersonal, Relationship Management & Collaboration :

  • Work closely with creative agencies, graphics designer, sales teams to ensure products and services are accurately communicated to the target market.
  • Develop and sustain strong working relationships with all stakeholders.
  • Communication :

  • Escalate brand impacting issues online, not within control to the Brand communications Team-Lead
  • Generate and deliver regular reports on analytics across all company social accounts and website(s) to the Brand Communications Team-Lead
  • Seek and provide useful feedback to the Team-Lead
  • Customer Focus :

  • Provide and get feedback on the online Ad and marketing campaigns
  • Maintain a healthy brand reputation style in relation to customer enquiries online
  • Financial Management
  • Develop and execute cost-effective online ad activities aimed at driving brand awareness
  • KPIs :

  • Increase Brand Visibility through online activities
  • Increase Brand profitability through the generation of viable leads from online campaigns
  • Completion of digital marketing plan
  • Cost savings on project budgets
  • Working Conditions :

  • The incumbent will be required to sit in cold (air-conditioned) rooms for a long time.
  • Competency Requirements

  • A Degree (HND / B.Sc) in Mass Communication, English Language, Marketing, Advertising and Business Management / Administration.
  • Minimum of 3 years’ experience in PR, Advertising, community relations, communications, writing publications and marketing.
  • Affiliation with relevant professional bodies.
  • Skills & Abilities :

  • Certifications related to Digital Marketing
  • Excellent written and verbal communication skill
  • Presentation Skill
  • Brand Reputation Management
  • Relationship & People Management
  • Physical Requirements :

  • This position does not require any physical exertion.
  • The incumbent should also be fit to withstand the mental demands.
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