Digital / Campaign Manager
Fadac Resources and Services
Lagos, Nigeria
18h ago
source : Fuzu

Job Summary

  • Maintain regular measurement of the ROI of campaigns.
  • Ensure accuracy of marketing materials and provide formal sign off if necessary.
  • Collect and use data to inform new campaigns and the evaluation of existing campaigns.
  • Monitor all outlets and resources for campaign impact and progress and keep abreast of current trends in marketing.
  • Meet with all new clients to identify and conceptualize campaign strategies
  • Locate and secure talent and resources before campaign launch
  • Train and groom all resources for optimum efficacy.
  • Requirements

  • Minimum of B.Sc qualification
  • At least 5 years experience in digital Marketing and 2 years as a campaign Manager
  • Be a critical thinker with strong problem-solving skills.
  • Exceptional project management and communications skills are essential.
  • Have proven experience of managing B2B and B2C campaigns.
  • Understand current marketing trends.
  • The ability to successfully manage multiple campaigns running at the same time.
  • Responsibilities

  • Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
  • Supervise the execution, monitoring and measurement of marketing campaigns and their success
  • Ensure campaign implementation follows organizational guidelines
  • Recruit and train talent for the successful implementation of marketing campaigns
  • Compile regular reports of campaign performance and results
  • Improve new campaigns using data and feedback from existing and previous projects
  • Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
  • Manage the procedure, implementation, tracking and measurement of marketing campaigns.
  • Execute campaign effectively, on schedule and on budget
  • Write, edit and proofread copy for promotional materials within marketing campaigns and utilize staff and resources to produce quality content for execution
  • Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
  • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
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