Marketing Analyst
ITA Group
ITA Corporate Headquarters, West Des Moines, IA, US
2d ago

POSITION SUMMARY :

The Marketing Analyst is responsible for gathering, analyzing, reporting and interpreting marketing data for the purpose of improving all ITA Group marketing programs.

This role is central to providing a constant feedback loop to the marketing strategy and communications teams as well as to ITA Group leadership with the goal of continuous marketing improvement.

HIRING REQUIREMENTS :

  • Bachelor’s degree in Marketing, Advertising, Communications, Statistics or equivalent work experience.
  • Five to seven years of marketing analytics experience in an internal marketing department, advertising agency or similar environment.
  • Minimum of two to three years’ experience in using marketing automation software (preferably Marketo) to measure and implement marketing programs.
  • Marketo expert certification and previous salesforce integration experience preferred.

  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis. Database management a plus.
  • Experience with email marketing, lead generation and nurturing strategies, SEO / SEM, digital advertising and social media marketing.
  • Excellent business writing and stand-up presentation skills. Ability to interact with all levels of management and articulately respond to questions regarding measurement findings and offer recommendations based on sound marketing strategies and rationale.
  • Excellent interpersonal skills with the ability to manage multiple projects at the same time in a fast-paced and collaborative team environment.
  • Ability to work independently as well as in a collaborative team environment.
  • Ability to listen, understand and respond to external and internal customers’ needs in a timely manner; customer service experience in a service-related industry preferred.
  • Ability to work the time necessary to complete projects and / or meet deadlines.
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