The Growth Marketing Associate will be responsible for making sure that we rapidly grow our community by identifying fresh ideas and forward-thinking strategies that will be used in gathering sign-ups on all social media platforms.
Brainstorm traditional and creative ideas on how to grow our community across social media platforms and newsletter subscriptions.
Grow and expand company social media presence into new social media platforms
Increase engagement and brand awareness across existing platforms including Facebook, LinkedIn, Twitter, and Instagram
Promote community events using social media channels
Create and implement social media marketing plans and editorial calendar
Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness of marketing strategies
Analyze and report on monthly, quarterly, and annual ad spend. You will be responsible for a massive part of what grows our business.
Understanding the data and acting on it is essential
Exchange ideas / data / feedback with other departments in order to present results
Prioritize growth across all digital platforms
Scale and automate the growth processes
Create content to grow Facebook, Twitter and Newsletter channels
Develop a holistic media strategy that drives the business forward efficiently and at scale
Develop social media campaigns with scope and KPIs that set each program up for success
Work collaboratively with the marketing department to develop and execute plans according to business objectives, with relevant creative, messaging, placements, targets, etc.
We are looking for someone who :
Is data-driven and a data-geek with a clear understanding of data, analytics, metrics, and statistics
Has an understanding of social media metrics, the ability to interpret the results and take action to increase the effectiveness of social media campaigns
Has a deep understanding, and more importantly a passion for social media and all the rapid changes
Has Graphic design and photo / video editing skills. You do not need to be a Photoshop master (yet), but must at least know Canva or be able to create graphics for thumbnails in another software
Has a passion for creativity, social media, marketing, and engaging people
Is willing to learn
Has a startup mindset
Has good knowledge of Google Analytics, FB Ads, A / B Testing and Data Analytics
Has editing and copy-writing skills
Has good knowledge of both inbound and outbound marketing
Is performance and result-oriented
Is curious and creative
Is relentless in the pursuit of growth
Hours of work :