Digital Marketing Specialist

Novella Africa Ltd

Surulere, LA, ng

1d ago

The Company :

Novella Africa is a leading career marketplace for business and accounting professionals in Nigeria. Using state-of-art technologies, it identifies the best-in-class Business, Accounting, Finance, Treasury, Risk, Audit, and Compliance professionals and matches them to the right jobs.

Novella helps businesses achieve optimal performance by attracting candidates with the right skills and competencies to fill the human resources gaps in the organisations.

Novella is looking for a Digital Marketing Specialist to join the team.

Job Overview :

The Digital Marketing Specialist will be responsible for developing and promoting the Novella brand and its digital strategies.

He / She will be responsible for designing and implementing marketing campaigns, market research, and strategizing with other team members to create content that would aid in the success and growth of the business and create an online presence.

Responsibilities

Planning digital marketing campaigns, including web, SEO / SEM, email, social media and display advertising

Develop marketing content such as blogs, promotional materials and advertisements for social media pages

Develop a high-value marketing program with consistent adherence to deadlines

Designing, building and maintaining the company’s social media presence

Tracking and reporting on the performance of all digital marketing campaigns

Optimizing social media channels and web pages to improve SEO and usability

Utilizing a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Collaborate with agencies and other vendor partners

Developing and implementing new strategies to improve click-through rates and conversion

Engaging with the target audience to boost the organization’s reach with strategic ad placements.

Designing, improving and optimizing the company’s websites.

Designing creative digital displays for online advertising, celebration and presence.

Requirements

Skills, Competence, and Requirement

BSc / HND in Marketing or any relevant field.

Minimum two years of experience in a digital marketing role.

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of HTML, CSS, and JavaScript development and constraints

Working experience in the graphic design

Proficiency in Photoshop, InDesign Quark, and Illustrator.

Any other relevant qualification is an added advantage

Excellent written and communication skills.

Strong analytical skills and data-driven thinking

Effective time management skills

Attention to detail

Problem-solving skills

Knowledge of content management systems

Experience with computer-aided design.

Requirements

Skills, Competence, and Requirement BSc / HND in Marketing or any relevant field. Minimum two years of experience in a digital marketing role.

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of HTML, CSS, and JavaScript development and constraints Working experience in the graphic design Proficiency in Photoshop, InDesign Quark, and Illustrator.

Any other relevant qualification is an added advantage Excellent written and communication skills. Strong analytical skills and data-driven thinking Effective time management skills Attention to detail Problem-solving skills Knowledge of content management systems Experience with computer-aided design.

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