A Business Development Associate is a senior manager tasked with the job of helping his or her business grow and therefore, he / she is a high-level sales professional.
this means the role is a crucial one for any business with the ambition to expand or the necessity to diversify its clientele.
Business Development Responsibilities
A business development professional has three primary responsibilities :
Identifying new sales leads
Pitching products and / or services
Maintaining fruitful relationships with existing customers
When it comes to generating leads, day-to-day duties typically include :
Researching organisations and individuals online (especially on social media) to identify new leads and potential new markets
Researching the needs of other companies and learning who makes decisions about purchasing
Contacting potential clients via email or phone to establish rapport and set up meetings
Planning and overseeing new marketing initiatives
Attending conferences, meetings, and industry events
When it comes to the challenge of actually selling, other typical duties include :
Preparing PowerPoint presentations and sales displays
Contacting clients to inform them about new developments in the company’s products
Developing quotes and proposals
Negotiating and renegotiating by phone, email, and in person
Developing sales goals for the team and ensuring they are met
Training personnel and helping team members develop their skills
To keep healthy relationships with clients, this mostly requires socialisation. So from simple chats on the phone to lunches and events or conferences business development managers must be sure to keep their customers happy.
Of course, as with all office jobs, documentation is also a big part of the work. Business development professionals are also obligated to write reports and provide feedback to upper management about what is and is not working.
Business Development Executive Skills
To be an effective business development executive, an individual must be :
Good with numbers
Able to provide quality leadership to a large team of sales people
The skills you need to excel in this position include :
Strong communication and IT fluency
Creative talents and the ability to solve tough problems
In-depth knowledge of the industry and its current events
The ability to handle pressure and meet deadlines
Skill in prioritising and triaging obligations
Attention to detail
Excellent time management and organisation
FARL INC. is a firm engaging in human resources management, consultancy, Business development and ICT infrastructure installations, sales and services.