Digital Communication Supervisor
Ikeja Electricity Distribution Company
lagos, NG
5d ago
source : Mrjobsnaija

Ikeja Electricity Distribution Company's job vacancy, Career and Recruitment

Job title : Digital Communication Supervisor jobs in Lagos Job Location : Lagos Deadline : July 20, 2022

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  • Role Purpose

  • The job role is to increase brand awareness, promote company products or services and to drive brand love.
  • To initiate effective digital media campaigns online, and to translate business goals into successful media campaigns.
  • To develop, implement, track and optimize digital marketing campaigns across all digital channels.
  • Through digital and online techniques and analysis, the digital marketing executive pursues specific goals in lead generation, lead qualification, communication, brand building and conversion.
  • Responsibilities

    Digital Communication :

  • Plan and implement digital (social media & website) communication strategies / campaigns liaising with appropriate stakeholder groups, defining specific messages to be communicated, audiences to be addressed, selecting the most suitable method of communication etc.
  • Manage the coverage of Ikeja Electric events roadshows, projects, corporate visits, exhibitions on social media platforms and ensure all notable activities, events and communications are covered on Company Website.
  • Ensure that digital communications awareness is strong across the network with staff signed up on all our social media platforms
  • To provide advice across the group on digital communications issues and practice.
  • Responsible for managing digital communications channels, including writing / editing releases on website newsroom, social media posts and blogs, rejoinders and commentaries online.
  • Develop content strategy and manage creation process for the CEO's brand across social media platforms
  • Improve social media footprint and significantly improve footfall to website
  • Establish the budgets required for digital communication activities, and manage the expenditure
  • Manage influencer engagement and budget required for influencer marketing activities
  • Design digital media campaigns aligned with business goals
  • Develop digital media reports, market research, and competition analysis to make informed decisions for digital media campaigns.
  • Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts etc)
  • Manage end-to-end digital projects
  • Establish web presence to boost brand awareness
  • Stay up-to-date with digital media developments and industry trends.
  • Social Media :

  • Manage a social profile for the Company on all platforms- Facebook, LinkedIn, Twitter, Instagram and YouTube.
  • Write editorial content, create and upload videos onto web pages
  • Grow the social media followership across different channels and increase community engagement
  • Enhance social media outlets and opportunities to maintain communication and build fan base.
  • Monitor the main activities of competitors on social media.
  • Design a social media strategy that's in line with the brand identity, the company's audience, and goals.
  • Plan and implement social media strategy and campaigns.
  • Minimum Requirements

  • Bachelor's Degree in Marketing, Communications and or related field
  • 3 - 5 years experience in a similar role in a reputable agency or organisation
  • Knowledge and good understanding of Brand Management and Digital Media
  • Broad knowledge and experience in Digital Marketing will be an added advantage.
  • Knowledge Requirements :

  • Basic knowledge of principles and methods for showcasing, promoting, and selling products or services online.
  • Deep understanding of digital marketing and digital production. Proven experience delivering effective and innovative digital campaigns.
  • Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social listening applications.
  • Experience managing successful social media campaigns, and a solid understanding of social marketing. Solid understanding of web metrics, digital analytics, with the ability to generate, analyse and interpret data.
  • Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
  • Strong people skills, excellent oral and written communication skills.
  • Experience delivering digital campaigns for mainstream products and services.
  • Technical Competencies :

  • Excellent written and verbal communication skills
  • Presentation skills
  • Creativity / Innovation
  • Ability to use spreadsheets to analyse data and spot trends.
  • Decision-making skills
  • Spotting trends.
  • Behavioral Competencies :

  • Communication and Interpersonal Relations
  • Problem Solving and Decision Making
  • Managing Resources
  • Business Focus
  • Strategic thinking.
  • Media / Advertising / Branding jobs in Nigeria *Media / Advertising / Branding jobs in Lagos *Digital Communication Supervisor in Lagos
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