Digital Marketing Manager - HR Leverage Africa
HR Leverage Africa
Lagos
6d ago
source : BetaJob

Job Description

  • We are in need of a Digital Marketing Manager who will lead integrated digital marketing campaigns, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Job Responsibilities

  • Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
  • Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)
  • Job Requirements

  • BS / MS degree in Marketing or a related field
  • Minimum of 5 years proven work experience as a digital marketing manager
  • Hands on experience in content management
  • Excellent copy writing skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Report this job
    checkmark

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    Apply
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Continue
    Application form