Team Member, Market Service Executive: Mobile, App & SEO Specialist
First Bank
lagos, NG
22h ago
source : Mrjobsnaija

First Bank's job vacancy, Career and Recruitment

Job title : Team Member, Market Service Executive : Mobile, App & SEO Specialist jobs in Lagos Job Location : Lagos Deadline : February 11, 2022

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  • JOB OBJECTIVE(S)

  • Responsible for managing all SEO activities such as link building and keyword strategy to increase rankings of website / webpages on all major search networks.
  • Manage execution of paid search campaigns

  • Responsible for creating, maintaining and implementing the source code to develop mobile apps and programs that meet the needs and requirements of the clients using the computer programming languages
  • DUTIES & RESPONSIBILITIES

  • Develop adaptive webpages, landing pages, microsite etc. for digital marketing campaigns in line with defined brand guidelines
  • Perform routine troubleshooting of the mobile sites and Apps to resolve identified issues
  • Conduct routine test on mobile sites and Apps content to ensure clear display and fast page loading times.
  • Work closely with computer analysts and engineers in applying the various languages for creating and developing the mobile Apps.
  • Design prototype applications, provide the unit structure and help the application development team or stakeholders in the plans.
  • Test built Apps and following due diligence in trademarking and placement in mobile App stores
  • Ensure all App stores vetting process are followed
  • Work with the strategy and campaign management team leads and Digital Lab department to ensure all App are well advertised and used
  • Advise and implement necessary mobile sites and Apps security standards.
  • Develop reports for relevant stakeholders describing usage rates and engagement levels
  • Resolve reported content issues
  • Resolve all issues identified from Crawling Information tool and fix all broken links
  • Upload and remove digital content on site and Apps as required
  • Maintain and manage relevant software and ensure they are u to date per time
  • Identify and recommend improvement opportunities for FirstBank Ûªs, Groups and FBNHoldings mobile sites and Apps
  • Regular site audits and vulnerability checks
  • Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.
  • Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
  • Work with agencies to execute and optimize paid search campaigns
  • Support in campaign planning
  • Perform A / B test for landing pages, messaging and multiple user experiences
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Education

  • Graduate degree in Marketing, Social Sciences and / or Information Technology or related discipline
  • A degree in Computer Science or Information Systems puts a candidate leaps and bounds ahead of the other job applicants.
  • Digital Marketing certification will be an added advantage
  • Professional certifications in related field
  • Experience

  • 7+ years Ûª experience in marketing communications with at least 3 years Ûª experience in digital marketing, brand advertising and / or consumer goods marketing.
  • Experience in financial services, product management and investment banking / asset management will be an added advantage

  • Certification in related field is an added advantage such as Certified Internet Webmaster (CIW), Java Script Specialist
  • Good understanding of mobile app ecosystem ÛÒ Android, iOS, Blackberry, Windows phone, Symbian is required
  • Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage
  • Demo of Apps built (if any) will be an added advantage

  • ICT Jobs in Nigeria jobs in Nigeria *ICT Jobs in Nigeria jobs in Lagos *Team Member, Market Service Executive : Mobile, App & SEO Specialist in Lagos
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