Digital Marketer / Content Creator - Esopos
Esopos
Lagos
2d ago
source : BetaJob

Responsibilities

  • Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
  • Develop and monitor campaign budgets.
  • Plan and manage our social media platforms.
  • Prepare accurate reports on our marketing campaigns overall performance.
  • Coordinate with advertising and media experts to improve marketing results.
  • Identify the latest trends and technologies affecting our industry.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Work with your team to brainstorm new and innovative growth strategies.
  • Oversee and manage all contests, giveaways, and other digital projects.
  • Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.
  • Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
  • Assisting the creative team with the design of promotional materials.
  • Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
  • Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.
  • Monitoring social media and company website metrics.
  • Utilizing SEO methods to increase site traffic.
  • Suggesting new ways to promote company offerings and to reach consumers.
  • Requirements

  • A degree in English, Marketing, or relevant field.
  • A minimum of 2 years experience in a digital marketing or advertising position.
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Highly creative with excellent analytical abilities.
  • Outstanding communication and interpersonal skills.
  • Up-to-date on the latest trends and technologies in digital marketing.
  • Experience creating strong, engaging content.
  • A portfolio of applicable outputs.
  • An understanding of SEO best practices.
  • Demonstrated excellence in writing, proofreading, and editing.
  • Excellent research, organizational, and time management skills.
  • Strong listening and communication skills.
  • The capacity to work independently and collaboratively.
  • Ability to work efficiently without compromising quality or accuracy.
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