Pulse is looking for a
Social Media Lead, Pulse Sports who will h elp define strategy across the key social media channels : Twitter, Instagram, TikTok, and Facebook
Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience and producing content and creative digital marketing solutions for top brands.
We run news platforms and social channels and marketing and production in four countries - Nigeria, Ghana, Kenya and Senegal.
We are the platform leading in reach - with over 100 million users and over 100 million video views on our own channels per month.
We're also a marketing partner, empowering brands with our expansive media reach and 360 degree in-house marketing solutions.
Additionally, Pulse is the licensee publisher of the regional Business Insider Africa.
Create and execute weekly plans based on the overall strategy, review, and report on their achievement and effectiveness
Regularly hit ambitious posting and engagement targets across channels
Regularly post original and exciting multi-media content, assisted by a small but talented team of editors and creatives
Drive rapid growth in the following and engagement of accounts, using traditional and innovative methods
Understand and analyse trends to ensure a data-driven approach
Create and constantly update channel and social content guidelines (best practices, features, community standards, copyright / IP, experiment briefs, etc.
reviewing these with team members regularly to ensure a cohesive approach
Work alongside the EIC and Project Leader in developing decks for social content formats and special campaigns for monetizationStay up-to-date on the current technologies, channel features, trends in social media tools, applications strategy and design, and other relevant opportunities
Represent Pulse Sports at industry events exploring relevant opportunities to position and promote the brand
Desired Skills & Experience
Skills that would make a candidate successful in this role
Experience managing fast-growing social media accounts of 20,000+ followers (either company or personal)
Good knowledge of Instagram, Twitter, Facebook, and TikTok, including an appreciation of the different strategies for each platform
Experience managing a high volume of posts (multiple posts a day on 3+ channels)
Epic and unique ideas for content including video, graphic design, editorials, memes, etc
Understanding of the Nigerian digital consumer market, including user trends and behaviours
Experience managing and being fully accountable for deadlines and output
Passion for sports and experience in a sports-related industry (eg. Football, Sports Betting) is a huge plus
Graphic design and / or video / photography skills are a huge plus
Experience managing paid social media advertising and google analytics is a plus
Joining the Pulse Team
The Pulse team is made up of passionate individuals who go above and beyond to inform and engage our young audience with quality content - also delighting our clients and partners with their creative ability to engage these audiences.
From the moment you join us, you will be empowered to run projects, solve problems and develop solutions that can impact our audience of millions and our clients and partners.
You will get to work collaboratively with a pan-African team in a fast-paced environment.