Kimberly-Clark is Recruiting For Senior Brand Manager
Kimberly-Clark
Lagos, NG
2d ago
source : Mrjobsnaija

More Information

  • Address : N / A
  • About Kimberly-Clark

    Kimberly-Clark has responded to a variety of disasters around the world with corporate contributions, employee contributions, product donations and volunteer efforts.

    Take a look at how we’ve helped after Hurricane Sandy and flooding, tornadoes and earthquakes across the globe.

    Job Details

    Worker Type : Employee

    Worker Sub-Type : Regular

    Main Purpose

  • Developing, managing & sustaining a profitable brand / brand portfolio for the Nigerian market
  • Main Responsibilities

  • Provides input into the brand strategy review (situational analysis)
  • Developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives
  • Managing Integrated Marketing Plan (IMP) & resulting commercial programmes
  • Managing new product introduction (NPI)
  • Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans
  • Manages the research process where appropriate
  • Delivers agreed brand, channel targets and profitability
  • Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
  • Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained
  • Develop & updates generic planograms and looks of success aligned to brand strategy
  • Ensures communication to all relevant stakeholders during projects
  • Manages day to day interactions with agencies and assists with evaluation
  • Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
  • Effective management of A&P budget
  • SBM’s guide and develop skills base of JBM’s and BM’s where appropriate.
  • Qualifications

  • 3 year Bachelor’s Degree / MFSA Diploma
  • 3 years continuous job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management
  • Proven track record of delivering business results
  • Global VISA and Relocation Specifications :

  • For the expansion of business in Nigeria.
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