Digital Marketing Executive - Healthcare
PPC Limited
lagos, NG
3d ago
source : Mrjobsnaija

PPC Limited's job vacancy, Career and Recruitment

Job title : Digital Marketing Executive - Healthcare jobs in Lagos Job Location : Lagos Deadline : October 04, 2022

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  • Job Responsibilities

  • Plan and execute digital marketing, including SEO / SEM, database marketing, email, social media and display advertising campaigns.
  • Design, build and maintain the company's social media presence and respond to enquiries.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure A / B experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Monitor key online marketing metrics to track success and troubleshoot factors mitigating against target deliverables
  • Ensure that the company's brand identity and message is consistent.
  • Edit and post content, videos, podcasts, infographics and a wide range of content via on online sites.
  • Develop and manage digital marketing campaigns for viral following and engagement.
  • Manage organization's website, landing pages and blogs.
  • Optimize content for the website and social networking channels such as LinkedIn, Facebook, Instagram, etc. (Solid experience building active followership on LinkedIn, Facebook and Instagram. Tiktok preferred).
  • Use analytics to study patterns and leverage study results to fulfil customer requirements.
  • Track the website traffic flow and provide internal reports regularly.
  • Fix error in online content, arrange webinars, webcasts and other digital experiences.
  • Develop periodic surveys to customers to identify customer satisfaction levels and ways to improve.
  • Profile and retarget current and potential customers.
  • Strategically improve and leverage on digital platforms that clients have found more convenient interacting with.
  • Qualifications and Person Specification

  • Degree in Marketing or a related field.
  • 5 - 6 years of experience in Digital Marketing in a Digital Agency.
  • Excellent working knowledge of building following and engagement via organic content promotion.
  • Experience working with sales team and supplying them with market intelligence that can lead to a sales call.
  • Demonstrable experience leading and managing SEO / SEM, database marketing, email campaigns, social media and / or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate action.
  • Solid knowledge of website analytics tools.
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Working knowledge of HTML, CSS, and JavaScript development, Photoshop, and Coreldraw.
  • Experience using data from Questionnaires and Survey to determine customer behavior.
  • Strong analytical skills and data-driven thinking.
  • Dedication to customer satisfaction and providing immediate response.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Sales / Retail / Business Development jobs in Nigeria *Sales / Retail / Business Development jobs in Lagos *Digital Marketing Executive - Healthcare in Lagos
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