Facebook Ad Specialist- Blueslip Limited
2d ago
source : BetaJob

Location : Lagos

Employment Type : Full-time


  • Create B2C Facebook Ad campaigns (from planning, to campaign objective and budgeting, to ad formats) for dealer clients
  • Build both prospecting and retargeting campaigns that push In-Market Auto Shoppers through the purchase funnel
  • Construct audience buckets based on campaign goals through demographic data, Facebook insights, and a combination of 1st party and 3rd party data
  • Use Facebook and Google Analytics metrics to expand, evolve, and optimize campaigns
  • Ensure Facebook tasks are being delivered on-time and as expected by the client
  • Test ads to determine highest performing creative, markets, and ad copy
  • Provide conversion-focused Ad creative direction and optimize ad copy based on data
  • Ensure proper tracking, attribution, and consistency across client campaigns
  • Establish and maintain a great working relationship w / communication between the Onboarding, Performance Management, and Development teams
  • Provide thought leadership, strategic insight, and clear communication (written and verbal) to exceed KPIs and hit deadlines
  • Analyze data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance
  • Stay current with best practices, strategies, legislation and industry standards related to Facebook Advertising
  • Requirements

  • Interested candidates should possess a degree with 1-3 years work experience.
  • NGN70,000 / Month

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