Head of Brand and Buzz
Reliance Health
Lagos, Nigeria
2d ago

Reliance Health (https : / / reliancehealthinc.co / ) is a healthcare company using technology to make healthcare more affordable and accessible.

Through an integrated approach that includes affordable health insurance, telemedicine and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.

We are also backed by some of the world’s most prominent investors including Partech, Y Combinator and Tencent.

The Role

This role is 100% remote, with globally competitive benefits.

The Head of Brand & Buzz will be a key member of the Marketing, Branding & Communications (MBC) team, responsible for brand recognition, high-quality content, engaging campaigns, and an effective voice in the press.

You will report to the VP of MBC. The role will be pivotal in the development of attention-seeking campaigns and content for each phase of the funnel that successfully articulates our brand purpose and differentiates our product lines.

You will be responsible for the communications strategy supporting the business's short and long-term growth plans.

This role requires somebody who can effectively switch between vision and strategy, and flawless detail and execution. As a high-growth company on a steep upward trajectory, constant innovation, progress, and forward-momentum at pace is essential.

You must be a strong leader and mentor with the ability to inspire, bringing both internal and external stakeholders together to deliver common goals.

  • Provide inspiration and lead a team of professionals to successfully deliver projects on brand, budget, and deadline
  • Own the annual planning of brand campaigns, PR, and execution of the marketing plan based on booked campaigns by the Demand Generation team
  • Translate business strategies into integrated and effective marketing plans, campaigns, and experiences that fuel brand awareness and foster customer engagement
  • Develop a stand-out and highly effective brand communications strategy that delivers our brand purpose and can be amplified across our paid, owned, and earned media and ensure it is clearly understood by all internal stakeholders
  • To challenge and influence at a senior level the direction of the brand, bringing ideas, inspiration, and creative thinking.
  • Ensure brand guidelines are always up to date to drive consistency through the business.
  • Based on thorough input from Demand Generation Managers, create and execute unique off-line and online (collaboration with Digital team) product launches and campaigns that deliver results measured in MQLs and pipelines
  • Support the success of Field Marketing in all markets by localizing all assets.
  • Collaborate with the Digital team in developing a framework and plan to deliver truly innovative and engaging experiential marketing to drive increased understanding and consideration of our brand
  • Support sales across all divisions and markets with sales material.
  • Produce forward-thinking and engaging content for every phase of the funnel and social media to support the continuous growth on all channels
  • Work with the VP of MBC on distinctive and leading-edge projects
  • Set a tone of high standards, customer obsession, and data-driven disciplined decision-making
  • Analyze, report, and optimize content and activities based on ROI and, and sales effectiveness
  • Ideal Profile

  • Minimum 7 years of experience in branding, marketing, and / or communications
  • Experience managing and developing teams to deliver brilliant impactful campaigns through true collaboration
  • Track record of developing innovative campaigns that have delivered tangible company growth
  • Exceptional writing skills to support the development of creative and effective campaign messaging
  • The ability to think strategically, analytically, and creatively to break down problems and find effective solutions
  • Strong work ethic, sense of ownership, and emphatic management style
  • Excellent attention to detail and an intuitive eye for client needs beyond the obvious
  • Ability to collaborate with cross-functional team members at all levels
  • Strong communication skills
  • A bachelor’s degree in marketing, communications, or a related field is a plus
  • What's on Offer?

  • A chance to accelerate your careeer
  • Opportunity to make a positive impact
  • Leadership Role
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