Reliance Health is a healthcare company using technology to make healthcare more affordable and accessible. Through an integrated approach that includes affordable health insurance, telemedicine and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.
We are also backed by some of the world’s most prominent investors including Partech, Y Combinator and Tencent.
This is a 100% remote role, with globally competitive pay.
We're looking for a highly creative and strategic Social Media Specialist to bring our stories to life and grow the community on our global social media channels.
You will join our Marketing, Branding & Communication (MBC) team, and will report to the Head of Digital. You will be responsible for driving and analyzing engagement data, reputation management, and planning integrated social media campaigns in a cohesive way to achieve our marketing goals globally.
Lead the company’s Social Media Center of Excellence, collaborating with global peers to ensure content from across the globe is delivered to our global channels in a manner that works for each market
Implement and manage the overall organic and paid social media strategy based on division-specific objectives to develop social media strategies for each market across all owned channels and platforms
Liaise with content creators to develop best in class content
Manage the creation of content calendars, graphics, and social videos for each market, ensuring messaging, brand voice, and aesthetic curation is consistent across channels and in line with the evolving Reliance Health brand identity
Establish best practices and analyze competitor activity to share with key team members
Expand and engage the social community with daily listening, maintenance, conversation, and monitoring across platforms
Engage, grow, and convert social media fans and followers
Suggest and implement new features to develop brand awareness, like promotions and competitions
Help manage and prioritize real-time audience communication across social channels
Develop new approaches for market development, acquiring and analyzing data, and consulting with Field Marketing Manager on local market input
Explore new social platforms for opportunities for growth.
Analyze social media strategies weaknesses, making recommendations for improvements, research social media trends, and set key performance indicators for social media campaigns
Minimum 4 years of experience leading social media strategy across functions global markets, industry experience a big plus
Bachelor’s degree in marketing, public relations, or a related discipline
Proficient using social media management tools
Experience identifying the target audience, segmenting, and growing
Excellent attention to detail and an intuitive eye for customer needs beyond the obvious
Ability to collaborate with cross-functional team members at all levels
Ability to collect and interpret both qualitative and quantitative feedback
Creative problem-solving skills
Adaptable and willing to learn new techniques
Strong communication skills
What's on Offer?
Fantastic work culture
Attractive Salary & Benefits
Opportunity to make a positive impact