Social Media Specialist
Reliance Health
Lagos, Nigeria
2d ago

Reliance Health is a healthcare company using technology to make healthcare more affordable and accessible. Through an integrated approach that includes affordable health insurance, telemedicine and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.

We are also backed by some of the world’s most prominent investors including Partech, Y Combinator and Tencent.

The Role

This is a 100% remote role, with globally competitive pay.

We're looking for a highly creative and strategic Social Media Specialist to bring our stories to life and grow the community on our global social media channels.

You will join our Marketing, Branding & Communication (MBC) team, and will report to the Head of Digital. You will be responsible for driving and analyzing engagement data, reputation management, and planning integrated social media campaigns in a cohesive way to achieve our marketing goals globally.

  • Lead the company’s Social Media Center of Excellence, collaborating with global peers to ensure content from across the globe is delivered to our global channels in a manner that works for each market
  • Implement and manage the overall organic and paid social media strategy based on division-specific objectives to develop social media strategies for each market across all owned channels and platforms
  • Liaise with content creators to develop best in class content
  • Manage the creation of content calendars, graphics, and social videos for each market, ensuring messaging, brand voice, and aesthetic curation is consistent across channels and in line with the evolving Reliance Health brand identity
  • Establish best practices and analyze competitor activity to share with key team members
  • Expand and engage the social community with daily listening, maintenance, conversation, and monitoring across platforms
  • Engage, grow, and convert social media fans and followers
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Help manage and prioritize real-time audience communication across social channels
  • Develop new approaches for market development, acquiring and analyzing data, and consulting with Field Marketing Manager on local market input
  • Explore new social platforms for opportunities for growth.
  • Analyze social media strategies weaknesses, making recommendations for improvements, research social media trends, and set key performance indicators for social media campaigns
  • Ideal Profile

  • Minimum 4 years of experience leading social media strategy across functions global markets, industry experience a big plus
  • Bachelor’s degree in marketing, public relations, or a related discipline
  • Proficient using social media management tools
  • Experience identifying the target audience, segmenting, and growing
  • Excellent attention to detail and an intuitive eye for customer needs beyond the obvious
  • Ability to collaborate with cross-functional team members at all levels
  • Ability to collect and interpret both qualitative and quantitative feedback
  • Creative problem-solving skills
  • Adaptable and willing to learn new techniques
  • Strong communication skills
  • What's on Offer?

  • Fantastic work culture
  • Attractive Salary & Benefits
  • Opportunity to make a positive impact
  • Report this job
    checkmark

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    Apply
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Continue
    Application form