Product Marketing and Growth Lead
CareerBuddy
Lagos, Nigeria, Nigeria
5d ago

Untapped Global is an investment and technology company based in the US, with offices and representatives in Belgium, Kenya, Egypt and South Africa.

Our mission is to bridge the investment gap in emerging markets by radically changing the risk profile of debt investment in these countries for everyday investors.

To do so, Untapped has developed a Smart Asset Financing technology and investment platform that leverages IoT technology to track the usage and revenue of assets used by entrepreneurs in emerging markets in real time and pay back investors.

Their global team of investment professionals and international entrepreneurs has decades of experience operating in and investing in frontier markets, information technology, and finance.

Untapped and Smart Assets Financing pulls directly from our successes and learnings that gives us insight into what investors want, and what entrepreneurs in emerging markets need to succeed.

Untapped has initiated a special project, VoltAfrica, to accelerate the adoption of electric mobility (e-mobility) in Africa.

VoltAfrica’s goal is to look at identifying, designing and prototyping one or several technological solutions that will facilitate the flow of capital towards innovative and decarbonised mobility in Africa, ultimately supporting entrepreneurs and participating in economic growth.

About the role

Untapped is approaching a major milestone as we introduce our product to the US retail investment, with plans for further expansion in the coming months.

They are looking for an experienced customer acquisition and conversation lead, operating between the Marketing / Sales, Communications, and Products functions.

What do you need to do to be considered successful?

Your role as the Product Marketing and Growth Lead is a crucial one as you will be directly responsible for developing and executing strategies that will increase the sales and profit of the company.

You will also be responsible for the following :

  • Own customer acquisition as a key performance indicator, including building and leading a team to execute on ambitious growth goals.
  • Own all elements of the product launch process, including developing and executing the go-to-market strategy and plans and internal organisational readiness
  • Co-design, lead, execute and analyse market research to inform product development, communications and PR and sales / distribution strategy
  • How Important are you to the bottom line?

    You will be building and leading the process of acquiring customers through viral growth, reducing churn and will also be a key voice in the direction and strategy of untapped product development.

    The biggest problem-solving duties on the job

    You will keep an eye out for opportunities to generate revenue for the company and ensure that they achieve their revenue targets.

    What do you need to have done in your career?

  • BS / BA required or equivalent experience, MBA is an added advantage
  • 7 years’ experience working in Product Marketing in a tech industry
  • Demonstrated history of managing complex projects and executing on marketing plans and reaching sales target
  • Experience launching new digital products successfully in North America, FinTech experience is a plus.
  • Track record of success growing sales of financial and tech products in the US and / or Europe
  • Deep knowledge of the product development process
  • What do you stand to gain?

  • Competitive Remuneration
  • Work with a brilliant and diverse team
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