Marketing Services Coordinator (Media Planning and Buying)
First Bank
lagos, NG
1d ago
source : Mrjobsnaija

First Bank's job vacancy, Career and Recruitment

Job title : Marketing Services Coordinator (Media Planning and Buying) jobs in Lagos Job Location : Lagos Deadline : February 10, 2022

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  • JOB OBJECTIVE(S)

  • Drive 40% cost savings on media budget while achieving 100% media compliance via traditional, digital and new and innovative media formats to drive business goals
  • DUTIES & RESPONSIBILITIES

  • Manage media advertising budget of over N750m
  • Look at the bigger picture to the banks media investment
  • Be the best media negotiator in the market achieving more with less
  • Identify the best mix of media channels to deliver advertising message to target audience using research data to ensure maximum exposure for available budget
  • Analyze and research target audience's character, purchasing and media habits
  • Maintain contacts with media owners, ensuring statistics, circulation and viewing figures are up to date
  • Adjust media schedules in response to the latest audience figures as well as product movements, manage budgets and update stakeholders on the effectiveness of campaigns
  • Present media proposals, including timings and cost breakdowns, helping stakeholders to reach a final decision about their future advertising strategy
  • Appropriately time media activities, based on usage patterns and seasonal factors
  • Optimize advertising mileage from media buy that contribute to the implementation of group marketing objectives
  • Monitor owned outdoor sites across the country and ensure group campaigns are displayed in line with contracts signed
  • Conduct analysis to measure ROI on bulk buy and out-of-home deployments, preparing monthly reports on advertising spend across all ATL channels.
  • Lead effort to use bank buildings and other owned properties for advertising
  • Contribute to the development, implementation and review of the Groups corporate communications strategy, in accordance with the Groups overall strategic plan
  • Maintain the Security of all Information entrusted to the staff
  • Comply with the principles and policies in the Information Security Handbook
  • Education

  • Minimum Education : Mass Communication / marketing or related disciplines
  • Minimum experience :

  • 6-8 years work experience
  • Strong knowledge of media planning and monitoring software and tools
  • Ability to work with minimal supervision
  • Grade : Assistant Manager

  • Media / Advertising / Branding jobs in Nigeria *Media / Advertising / Branding jobs in Lagos *Marketing Services Coordinator (Media Planning and Buying) in Lagos
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