Shopper Marketing Manager, e-Retailers - Domestic Appliances (DA)
Lagos, Lagos, Nigeria
6d ago

Job Description

In this role, you have the opportunity to

  • Be the ambassador of Philips Domestic Appliances with e-Retailers, innovating to drive successful sell-out activities with an optimal product offering;
  • and to initiate & stimulate local and regional trade marketing actions.

    You are responsible for

    Defining customer-specific shopper activation plans as part of the commercial triangle (sales, marketing and trade marketing)

    Planning and implementing digital trade marketing activities for e-retailers and omni-retailers in West and East Africa

    Analyzing inventory levels, sell-out and sell-in data, acting on it and reporting to the region

    Support and implement digital trade marketing actions and tools

    Closely cooperate with the district leaders to realize sales targets at key customers, and provide input for the local channel strategy

    Developing and executing integrated management framework of attracting, training, motivating, and retaining digital promoters

    To succeed in this role, you should have the following skills and experience

    5 years’ experience in similar role (Marketing (preferable digital), Trade, Retail)

    Bachelor or higher degree

    Excellent communication skills in English

    Continuous improvement mindset

    Experience working with distributors / resellers

    Team player

    Out-of-the-box mentality with a contagious positivity

    Experience with product market introductions

    Consumer-focused, strong analytical approach, mindful of trends

    Ability to build and nurture effective relationships within the matrix by developing strong cooperation with peers within the market, cross business, and cross function

    Problem solving skills

    In return, we offer you

    The unique combination of a critical and challenging role and a creative and empowering environment. You will be actively encouraged to make improvements, establish best in class service and have a direct impact on the success of Philips on a daily basis.

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