Product Specialist
Global Profilers
Lagos, Lagos, Nigeria
1d ago

Job Description

The ideal candidate will promote our clients diagnostic products by coordination of extensive product knowledge trainings on product features and benefits while serving as a product champion by managing partners’ relationship and providing product and market insights to support sales.

Core Responsibilities and Key Result Area :

Knowledge Management

  • Leads product discussions on diagnostic products and keeps abreast with new product updates and partner product innovations
  • Develops diagnostics products learning content and resources for internal and external training.
  • Detailing of diagnostic products, information, specifications and functionalities and ensuring that they are accurately understood and applied
  • Provides product presentations / demonstrations at clinical meetings, tradeshows, and to customers on requests.
  • Ensures all product documentations (internal and external) are updated in the event of product updates, revisions and upgrades.
  • Strategic Planning

  • initiates strategies that drive sales and innovates marketing events that promote the diagnostic brands represents in Nigeria
  • Analyses competitive products, marketplace and industry trends to aid in the development of new business ventures, collaboration with new partners, product pricing and negotiations.
  • Product Drive and Monitoring

  • Participates and facilitates product presentations with customers
  • Presents, promotes, and sells products in the portfolio to existing and prospective customers.
  • Reaches out to customer leads through calls, office visitations, emails, proposals, or any other techniques.
  • Helps customers identify gaps in their clinical diagnostic processes and procedures and uses products and services to fill such gaps.
  • Supports marketing team in developing sales and marketing strategies to drive product awareness and profitability
  • Collaborates with the Marketing Department to craft product information to be used in the development of promotional materials and campaigns
  • Collaboration with the Customer Service to monitor customer feedback channels and collates information on product issues and performance.
  • Collaborates with the Sales or Channel Managers to prepare product performance updates and share recommendations on new methods and product improvements.
  • Collaboration with Procurement, logistics and supply chain to ensure product availability.
  • Key Performance Indicators

  • Partners Revenue by Product type
  • Number of training organized
  • Participation in conferences
  • Maintaining a healthy pipeline of customers
  • No of customer visits per week
  • Qualifications

  • Bachelor’s degree in medical laboratory science
  • Master’s degree in health sciences or business administration could be an added advantage
  • Certification in any product specialist course is an added advantage
  • 2-5 years’ experience in medical science or any health-related equipment industry
  • Additional Information

    Technical Skills Required :

  • Market and Business Analytics
  • Interpreting Product Schematics
  • Facilitation / Presentation
  • Communication and Training
  • Partnership
  • Quality Management
  • Ethics and Professionalism
  • Customer Centricity
  • Innovation
  • Accountability
  • Visioning
  • Partnership & Collaboration
  • Business Intelligence
  • Strategic Thinking
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