The ideal candidate will promote our clients diagnostic products by coordination of extensive product knowledge trainings on product features and benefits while serving as a product champion by managing partners’ relationship and providing product and market insights to support sales.
Core Responsibilities and Key Result Area :
Leads product discussions on diagnostic products and keeps abreast with new product updates and partner product innovations
Develops diagnostics products learning content and resources for internal and external training.
Detailing of diagnostic products, information, specifications and functionalities and ensuring that they are accurately understood and applied
Provides product presentations / demonstrations at clinical meetings, tradeshows, and to customers on requests.
Ensures all product documentations (internal and external) are updated in the event of product updates, revisions and upgrades.
initiates strategies that drive sales and innovates marketing events that promote the diagnostic brands represents in Nigeria
Analyses competitive products, marketplace and industry trends to aid in the development of new business ventures, collaboration with new partners, product pricing and negotiations.
Product Drive and Monitoring
Participates and facilitates product presentations with customers
Presents, promotes, and sells products in the portfolio to existing and prospective customers.
Reaches out to customer leads through calls, office visitations, emails, proposals, or any other techniques.
Helps customers identify gaps in their clinical diagnostic processes and procedures and uses products and services to fill such gaps.
Supports marketing team in developing sales and marketing strategies to drive product awareness and profitability
Collaborates with the Marketing Department to craft product information to be used in the development of promotional materials and campaigns
Collaboration with the Customer Service to monitor customer feedback channels and collates information on product issues and performance.
Collaborates with the Sales or Channel Managers to prepare product performance updates and share recommendations on new methods and product improvements.
Collaboration with Procurement, logistics and supply chain to ensure product availability.
Key Performance Indicators
Partners Revenue by Product type
Number of training organized
Participation in conferences
Maintaining a healthy pipeline of customers
No of customer visits per week
Bachelor’s degree in medical laboratory science
Master’s degree in health sciences or business administration could be an added advantage
Certification in any product specialist course is an added advantage
2-5 years’ experience in medical science or any health-related equipment industry
Technical Skills Required :
Market and Business Analytics
Interpreting Product Schematics
Facilitation / Presentation
Communication and Training
Ethics and Professionalism
Partnership & Collaboration