A business development professional has three primary responsibilities :
Identifying new sales leads.
Pitching products and / or services.
Maintaining fruitful relationships with existing customers.
When it comes to generating leads, day-to-day duties typically include :
Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets.
Researching the needs of other companies and learning who makes decisions about purchasing.
Contacting potential clients via email or phone to establish rapport and set up meetings.
Planning and overseeing new marketing initiatives.
Attending conferences, meetings, and industry events.
When it comes to the challenge of actually selling, other typical duties include :
Preparing PowerPoint presentations and sales displays.
Contacting clients to inform them about new developments in the companyТs products.
Developing quotes and proposals.
Negotiating and renegotiating by phone, email, and in person.
To keep healthy relationships with clients, this mostly requires socialization. From simple chats on the phone to lunches, events or conferences, business development officers must be sure to keep their customers happy, as with all office jobs, documentation is also a big part of the work.
Business development professionals are also obligated to write reports and provide feedback to management.