Our client is a Nigerian eCommerce brand. They specialize in online sales of a wide variety of designer fashion items and accessories to customers.
Due to expansion, they currently have an opening for a Sales and Marketing Manager in Lagos.
To work directly with management to drive retail traffic, sales and growth through new and existing customers. The individual will own and drive the overall revenue targets for the company.
Develop and grow channels for reaching and driving consumers to visit the company’s retail channels.
Work with third-party vendors to develop marketing materials and execute marketing campaigns and promotions.
Develop and implement monthly and quarterly marketing and sales plan.
Optimize, track and manage the Order-to-Cash process.
Manage the marketing & sales teams.
Create and sustain performance culture that consistently exceeds the expectations of all stakeholders (employees, customers, shareholders)
Propose and assist on implementation of ideas that drive increase in average items per basket.
Work with customer retention teams to drive repeat business.
Develop market segmentation and develop market audiences.
Optimize marketing spend to achieve highest possible ROI across channels.
Leverage data and information to deliver actionable plans and strategies.
Develop PR models to increase mention of the company in the media.
Implement metrics and tracking systems to accurately measure ROI
Identify & manage relationships with influencers.
Create & execute programs for customers that increases repurchase, referrals and cross-sell and upsell opportunities.
Identify key customers that can act as a marketing channel through testimonials, and influencer marketing.
Design, implement and track customer referral programs.
Manage library of up-to-date customer testimonials and reviews.
Manage customer satisfaction surveys to drive change throughout the organization.
Create & optimize digital advertising campaigns for the company.
Leverage social media, search engine marketing, affiliate marketing & paid marketing heavily as a marketing tool.
Advice executives on competitive landscape and opportunities.
Drive search engine marketing initiatives for the company.
Maximize guerilla marketing techniques to maximize marketing ROI for the company.
Minimum of 5 yrs online retail experience.
BSc or Over.
Strong financial acumen.
5-7 years business operational experience.
Strong sense for fashion retail & trends.
Deep analytical skills
Strong Facebook advertising experience
Marketing concepts & strategy
Experience interpreting and using online analytics tools
Excellent people & negotiation skills.
Customer focused and result driven
COD Operational experience.
Organized with strong attention to detail.
Good coaching & communication skills.
ONLY QUALIFIED CANDIDATES WILL BE RESPONDED TO