Brand Manager - Montaigne Place
Montaigne Place
Lagos
1d ago
source : BetaJob

Job Objective

  • Responsible for coordinating the brand’s activities - sales, advertising, promotion, marketing research and distribution.
  • Accountable for delivering the brand’s profit, volume and market share objectives.
  • Duties & Responsibilities

  • Formulate brand’s long-term strategy to effectively reach customers
  • Oversees the brand’s marketing life cycle
  • Manages day-to-day progress of product marketing planning and execution
  • Maintains brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand
  • Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans
  • Conducts market research and identifies and tracks market trends
  • Define and manage the brand’s advertising and promotion strategies
  • Closely monitor and analyze sales volumes, market share trends and competitive activity
  • Provide monthly product updates to management.
  • Minimum Education Qualifications

  • A Bachelor's degree in any Business related discipline.
  • Required Experience :

  • Minimum of 3 - 5 years’ field experience in product management, brand advertising and / or marketing.
  • Required Competencies

    Knowledge :

  • Sales and marketing
  • Customer service
  • Communications and media
  • Public relations.
  • Skills :

  • Communication skills
  • Interpersonal skills
  • Negotiation skills
  • Execution.
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