trade marketing officer
Medrona
Ikeja, Lagos, Nigeria
2d ago
source : Fidanto

Trade Marketing Officer br br br Job Type br Full Time br br Qualification br BA BSc HND br br Experience br 1 year br br Location br Lagos br br Job Field br Sales Marketing br br br br br Locations Lagos br br Job Description br To manage and develop the channels of distribution especially retailers to ensure MTN dominance at retail within assigned territory br Extract value from what we already have by focusing on optimizing processes within the Unit Department in line with the value creation philosophy This includes individual contributions and recommendations to improve existing business project initiative br Drive Innovation by identifying and taking advantage of new business opportunities e g by stimulating and encouraging new business opportunities launch of products product process innovation etc br Maintain leadership in the ICT Digital industry by keeping abreast of relevant industry news and notifying the team as appropriate br Enhance expand MTN s role in the larger national macro environment by participating in CSR projects and or NGO s involvement in recognized professional institutions etc br Sustain the right organizational culture and behaviors by demonstrating the vital behaviours everytime br Ensure call cycle time of 20 visit a day per territory or as business requires br Ensure weekly monthly database update br Ensure MTN product availability in channel is gt 95 at all times and provide weekly product availability report of all visited outlets during call cycles br Ensure information from Distributor Account Executive on Trade Partners product distribution is confirmed and relevant Sub Dealers followed up and provide weekly monthly report br Resolve all issues queries with regards to activations products and promotions br Provide Informal training in shops on products services and promotions being run by marketing channel or region and on the spot training coaching of all visited outlets in territory 100 of all visited outlets in call cycle br Identify new retail opportunities in developing markets motivate for network coverage where necessary br Provide weekly monthly sales activity report market intelligence report and initial report to Field Service Engineers on state of network in territory br Manage Brand Visibility within the rural space while supporting all identified outlets with 100 merchandizing POS as appropriate br Manage and deepen penetration into HORECA Hotels Restaurants Cafes outlets br Focus on management of DYA retail agents while the TMCs manage the Super agents br Direct all channel participants to MTN identified growth area within your territory br Establish consistent channel standards including branding as per channel recommendation br Increase brand awareness Signage POS distribution and target 65 visibility in the channel of distribution Trade marketing team will measure br Support all identified outlets with 100 merchandizing as appropriate and defined br Manage stock in channel and provide appropriate reports as follows br Advice RSMs if there is need for focussed activity in territory to help move stock As appropriate br Provide training on site to Increase product knowledge br Ensure MTN product availability in channel is gt 95 at all times and provide weekly product availability report of all visited outlets during call cycles br Follow up with product availability at Trade partners Point of presence and provide weekly monthly report br Ensure all visited outlets give info on where when price etc of products and provide weekly report br Query all products in channel older than 30 days from date of purchase and make report to the business on all such stock weekly br Target 65 space within each outlet Trade marketing team will measure br Support all identified outlets with 100 merchandizing as appropriate and defined br Ensure 100 POS Distribution to all channels of distribution within 14 days of release br Ensure 100 replacement of expired damaged or obsolete materials within territory and 100 removal of obsolete materials and messages br Obtain info on stocking from ALL visited outlets in territory where from when price where to amp why still pending gt 30days Record and report weekly monthly br Ensure collaboration between sub subs retailers etc to TPs and help nurture the relationship and increase RRP br Confirm that sub dealers and dealer branches are contacted and stock receipt movement verified 45 Produce weekly report br Ensure areas in your territory without adequate TP point of presence is filled by encouraging TP to open up points br br Job Condition br Normal MTNN working conditions br May be required to work extended hours br Open plan office br Kindly note that you MUST indicate your preferred location on your CVS br br Experience amp Training br First degree in any discipline br Fluent in English br 1 years experience in an area of specialisation with experience with working with others br Experience working in a small to medium organization br br Training br Basic GSM br Basic Telecommunication Fundamentals br Merchandising Training br Selling br In 45 depth Handset training br Customer care br Coaching for results br Normal MTNN working conditions br May be required to work extended hours br Open plan office br br Minimum Qualification br BA BEd BEng BSc BTech HND or LLB

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