Digital Executive
Fadac Resources and Services
Lagos, LA, ng
4d ago

Our client, a conglomerate company in Nigeria and otherparts of Africa. Due to expansion, they are currently in need ofa Digital Executive in Lagos.

JOB DESCRIPTION

  • Underthe support and guidance of the Brand Manager, understand the consumer marketand develop / refine consumer segmentation strategies to ensure appropriateaudiences are being reached.
  • Underthe support and guidance of the Brand Manager, create, align, refine andcontinuously evaluate marketing activation strategy to optimize the brand andsupport the sales and marketing team to meet financial targets.
  • Ideate,plan, execute and report ROI on all digital activations and experientialmarketing activations.
  • Collaborateclosely with remote field activation and experiential marketing team members,ensuring communication and continuity of strategy and execution of all fieldmarketing activities.
  • Buildlocal and national digital networks to incrementally drive non-paid mediacoverage to enhance brand awareness and to position the brand favourably.
  • Collaboratewith the Brand Manager to provide input and synchronize experiential activitieswith other functional marketing roles and departments to create engaging andrelevant content across the brand experience (liaison with social, content,influencer and digital media channels amongst others).
  • Engagein outreach to develop and build relationships with influencers andassociations (who can facilitate incremental / new customer facing opportunitiesand events) to elevate brand awareness and to drive adoption.
  • Establish,manage, enhance and grow mutually beneficial local partnerships that positionthe brand favourably.
  • Educate,inform, communicate and collaborate with key internal stakeholders (across allfunctional departments and teams).
  • Defineand drive progress of critical KPI’s including Net Promoter Score and measuresof brand awareness.
  • Drivemeasurable retail visit frequency, purchase and repeat purchase (loyalty)amongst current and target consumers.
  • Createand measure internal (employee, stakeholder, investor) engagement to broadenbrand ambassador network.
  • Representthe brand at relevant consumer and industry events.
  • Workcross-functionally with the creative and product marketing teams for eventbranding and product messaging.
  • Overallmanagement of all digital / mobile platforms and ensure relevant updates aremanaged effectively.
  • Ultimately,manage all digital agencies to ensure the brands gets beyond all monetaryvalues from the services rendered.
  • Requirements

  • BSC / HND holder withComputer Science and Digital / Brand Training
  • Experience : Digital Strategy Development, SocialMedia Management,
  • Digital & Mobile Marketing and copywriting
  • Apply
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