Trade Marketing Manager
Platinum Careers
Lagos
4d ago
source : myJobmag
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    We are a Human resource consulting company with head office in Ikoyi, Lagos. Platinum Careers is a Uniquely African and proudly Nigerian Company offering support and services in the area of Human resource solutions with service offerings which include world class personnel outsourcing, recruitment, head hunting, training and development.

    Platinum Careers is Africa’s leading provider of talent acquisition and management services. We deliver to clients globally, our aim is simple to help our clients attract, engage and retain top talent.

    Responsibilities

    Develop a TM strategy and annual TM plan for each category in the portfolio which delivers excellent trade execution to support / deliver the key consumer / brand objectivesDevelop channel specific activities to exploit the particular opportunities identified for each categoryDevelop and provide the Sales teams with appropriate tools and support materials to drive outstanding execution of the TM category plans (sales presenters, POS materials)Ensure that the TM plan takes full account of the sales team’s ability to execute it and prioritize key initiatives to avoid overloading the field teamDevelop a trade visibility programme which showcases the company’s portfolio in retail channels and encourages shoppers to select the company products over competitorsEnsure that all NPDs are fully supported by a comprehensive TM activity programme to maximize the chance of success for the new product(s)Develop clear objectives for each Trade activity and undertake pre-

    and post-promotion evaluation to determine ROI and if the activity met its objectives

    The person must :

    Be self-motivatedHave good interpersonal skillsBe technology drivenBe very detailed and research orientedBe able to multi-task

    Qualification

    Bachelors’ DegreeExperienceMinimum of Five (5) years sales experience in a major FMCG blue chip organisation.

    Purpose of Job

    Responsible for enabling the Company Consumer (Traditional Trade, Modern Trade) and Food service business units to build core sales capabilities to deliver growth expectations and build a talent bench for the future.

    Responsibilities

    Work closely with HR to create a Sales capability development plan for the Consumer and Foodservice businessesEnsure the execution of both on-

    the-job and classroom training interventions as defined in the sales capability planEstablish performance metrics for each role in the Sales team (including distributor Sales staff) and continuously evaluate the organisation against these criteriaEvaluate and test competencies of the Sales force to identify skill gapsEstablish a Train the Trainer programme for appropriate training interventionsDrive the transfer of Sales best practice across business units and Sales regionsCreate an on-

    boarding programme for Sales and ensure that all new hires receive the appropriate induction to the companyWork with HR to identify high potentials and ensure that they are developed to maximise their impact on the business and are readied for future development

    EDUCATION

    Bachelors’ Degree or HNDAn MBA is an added advantage

    EXPERIENCE

    Minimum requirement : 10 years sales experience gained in a major FMCG blue chip organisation having occupied both field sales and training roles during

    Added advantage : Experience working in a capability role in a more developed FMCG Market

    Method of Application

    Use the link(s) below to apply on company website.

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