About the RoleThe successful candidate will be responsible for clients digital marketing campaigns creating monitoring and ensuring engagements and conversions.
The candidate will ensure that clients websites are optimized for search engines social media contents generate engagements email campaigns facilitate lead generation paid advertising campaigns are setup to achieve their objectives amongst others.
To excel in this role the successful candidate needs 1 3 years experience in a similar role. Excellent understanding of SEO PPC social media marketing content writing and email marketing is paramount.
Skills Required Basic understanding of HTML and CSSExperience with website analysis preferably using Google Webmaster Tools Google Analytics Search Console Google Maps API and moreWebsite maintenance and administration of content management systems and ecommerce solutionsAdept with Search Engine Optimisation SEO processes Keyword Research SEO Audit creating Meta Tags local SEO and link buildingKnowledge of Google My Business and local business directory listingAbility to create and optimise social media pages for businessSetting up and optimising Google Ads and Social Media Advertising campaigns for businessesAbility to write contents for blogs website products services social media press releases email newsletter marketing campaigns and more.
Ability to create a tailored digital marketing strategy content marketing strategy and social media strategyPrevious experience of using CRM systems marketing automation tool lead management systems partner and client portalsDegree in communicationrelated courses such as mass communication is desirable but not a must.
Personal Attributes A passion for digital marketingArticulate and good communicatorExcellent content writing skillAbility to handle pressure whilst working to deadlinesProject management and customer relationship management skillsExcellent team player with an entrepreneurial spiritStrong interest in research and personal developmentRemuneration Salary negotiable and based on experience hours per week.