Marketing Officer
Laim Hotel
Lagos
6d ago
source : BetaJob

Job Details

Location : Ikeja, Lagos

Employment Type : full-time

Position Summary

Marketing Offioceroversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves.

Job Description

Overseeing and developing marketing campaigns.

Conducting research and analyzing data to identify and define audiences.

Devising and presenting ideas and strategies.

Promotional activities.

Contributing to long-term marketing plans and strategies.

Writing and distributing proposals to companies and developing advertising opportunities.

Analyzing pricing positions and monitoring competitors' activities.

Updating databases and using a customer relationship management (CRM) system.

Writing and distributing proposals to companies and developing advertising opportunities.

Other Responsibilities Include :

Research and identify a relevant market with the sole objective of assisting the Manager achieve the revenue sales target spelt out by the management in the business plan.

Assist to develop and implement the hotel's marketing plan, general business plan, marketing and sales strategies to ensure sales maximisation and profitability

Monitors present and future sales trends, practices and marketing strategy in order to increase overall sales target.

Monitor the market trend and provide the Marketing Manager with input for detailed market analysis and sales promotions.

Monitor Competitors, cost-competitive advantage and niche strategy

Continuously seeks to endeavor and improve the sales department's efficient operation, and knowledge of own job function.

Lead Generation and Conversion :

Identify goals for lead identification and conversion

Selects and develops strategies to improve guest service, food production techniques and efficiency

Assist to arrange and attend joint presentations with the Manager to corporate clients

Ensure product knowledge and adequate updated information as presentation and meetings should be sourced for and attended

Profile corporate clients to help determine potential business and provide same to the Marketing manager.

Minimum Requirements

He / She must possess a minimum qualification of B.Sc / HND in any related discipline and MUST have worked as a Marketing officer in previous organization preferably in a Hotel.

He / She should have a minimum working experience of 2-6 years.

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