Growth Manager
Onehealth
Lagos, Nigeria
5d ago

OneHealth is a healthtech organization leveraging the use of technology to provide quality and accessible healthcare to Patients, and empowering Africans to manage their healthcare

The Role

You will be responsible for :

  • Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.
  • Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
  • Translating brand strategy into brand plan and go-to-market strategy.
  • Planning and execution of communications and media actions across offline, online and social media.
  • Participating in product development, pricing and supporting new product launches.
  • Guiding the Advertising & Promotion budget.
  • Devising actionable strategies from customer insights.
  • Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.
  • Managing external agencies for the execution of research projects.
  • Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.
  • Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.
  • Conveying analysis and recommendations via presentations and written reports.
  • Enhancing the company’s brand awareness and corporate image.
  • Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories.
  • Leveraging a variety of media channels to maximise the company’s brand exposure through interviews, editorials etc.
  • Building strong and positive relationships with media, influencers and other related parties.
  • Developing and editing news releases, speeches, articles and other editorial collateral.
  • Managing an external PR agency.
  • Analysing and reporting results of PR campaigns &initiatives.
  • Supporting the development and launch of new products.
  • Driving performance marketing via Google Ads, SEO / SEM, Media Buying, PPC, Demand Generation / Customer Acquisition Funnel, Facebook Ads and Display Ads.
  • Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.
  • Designing and developing strong employer branding strategy.
  • Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
  • Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
  • Analysing and interpreting metrics to measurethe success of employer branding initiatives.
  • Managing a team of 1-5 people.
  • Ideal Profile

  • You have at least 3 years experience ideally in Brand / Product Management, Consumer Insights / Market Research or Public Relations within Healthcare & Lifesciences industry.
  • You have strong media relationships across this space and a proven track record of executing successful public relations campaigns.
  • You are experienced in managing a wide range of qualitative and quantitative research.
  • Experience within Digital Transformation / Change Management, Employer Branding, New Product Development, Startup Experience, Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.
  • You have good knowledge of Campaign Management Tools (Hubspot, Mailchimp) and BI Reporting Tools (Tableau, Sisense, DOMO, Power BI).
  • You are a strong networker & relationship builder
  • You enjoy finding creative solutions to problems
  • You are highly goal driven and work well in fast paced environments
  • What's on Offer?

  • Strong opportunities to progress your career
  • Fantastic work culture
  • Flexible working options
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