graduate brand marketing personnel
e Corporation Nigeria Limited
Port Harcourt, Rivers, Nigeria
1d ago
source : Fidanto

GRADUATE BRAND MARKETING PERSONNEL br br LOCATION Port Harcourt br br We are looking for an amazing data driven inbound marketer to own the majority of the marketing funnel for our company You will be in charge of attracting site traffic converting that traffic into new leads for the business and nurturing those leads to close into customers the latter of which sales leadership will help you accomplish br you will be a part of the team responsible for telling the world and company the story of our product You will be expected to be our advocate for a specific feature set and its benefits Additionally you will be charged with crafting the strategy around the messaging and marketing for new launches br You will be charged with monitoring measuring and analyzing the effectiveness of marketing initiatives as they relate to the overall company 39 s goals work closely with sales teams and sometimes also have a sales operations counterpart Together to manage the relationship between marketing and sales to ensure that both sides are optimized to deliver marketing 39 s role and work sales 39 role the highest quality leads something we have grown fond of calling quot smarketing quot make projections about the quality of the sales and marketing pipeline and spot efficiencies that will make the company work better as a whole br br br br br Responsibilities br Build and manage a rich content editorial calendar that attracts a qualified audience to our owned properties including blog posts whitepapers ebooks reports webinars infographics etc br Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs br Craft landing pages and lead generation forms for our content to distribute through relevant paid programs br Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead including updates to social media marketing attribution and programmatic media buying br br Grow new leads including marketing qualified leads by converting site traffic through calls to action landing pages and lead generation content including offers br Optimize our marketing automation and lead nurturing processes through email content and social channels br Establish closed loop analytics with sales to understand how our inbound marketing activity turns into customers and continually refine our process to convert customers br Accomplish marketing and sales objectives by planning developing implementing and evaluating advertising merchandising and trade promotion programs developing field sales action plans br Identify marketing opportunities by identifying consumer requirements defining market competitor 39 s share and competitor 39 s strengths and weaknesses forecasting projected business establishing targeted market share br Improve product marketability and profitability by researching identifying and capitalizing on market opportunities improving product packaging coordinating new product development br Sustain rapport with key accounts by making periodic visits exploring specific needs anticipating new opportunities br Provides information by collecting analyzing and summarizing data and trends br Protects organization 39 s value by keeping information confidential br Updates job knowledge by participating in educational opportunities reading professional publications maintaining personal networks participating in professional organizations br Accomplish marketing and organization mission by completing related results as needed br br Together with the product team educate both internal and external stakeholders about our product features and their benefits br Create product content e g sales enablement documentation case studies product videos website copy blog posts Quora forum responses to articulate the benefits of our products to the world br Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product br Speak and present both internally and externally to promote the story of our product br Measure and optimize the buyer journey as it relates to product feature adoption and usage br Manage technical aspects of key marketing systems marketing automation CRM used to generate distribute and report on leads br Establish and maintain scalable processes that ensure best practices in campaign and lead management br Create and maintain metrics reports on marketing and sales activities effectiveness and business impact br Analyze marketing and sales data to develop insights and make recommendations on areas for optimization br Monitor and maintain data quality within the marketing database br br br Requirements br BA BSc degree or equivalent work experience br Some past experience in marketing preferred br Excellent communicator and creative thinker with an ability to use data to inform all decisions br Excellent written and verbal communication skills there is a heavy amount of writing and presenting selling ideas in this role br Proficiency in content management systems You will be expected to build product pages optimize the conversion paths on those pages and use dynamic calls to action to create and test buyer stage specific calls to action br Prefer working in a collaborative cross team capacity This role requires you to work across functions and departments to bring the product to life You are at the center of our entire organization constantly interacting with teammates and prospects br Proficiency in marketing automation and blogging software in order to generate traffic convert visitors into leads and then nurture them using dynamic workflows into converted customers br Bonus skills HTML CSS Adobe Creative Skill br RENUMERATION br Commission based until the expiration of probation window

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