category development and innovation manager acs
HReade Limited
Lagos, Lagos, Nigeria
10h ago
source : Fidanto

JOB TITLE Category Development and Innovation Manager ACs br LOCATION Lagos br DIVISION DEPARTMENT Marketing br REPORTS TO Category Head Home Appliances br WORK RELATIONSHIPS Category Development and Innovation Managers Product Sourcing team Sales team Manufacturing team Finance team Logistics team and After Sales team br br JOB SUMMARY br To implement category product planning and execution of strategic product marketing plans as well as gathering and prioritizing product and customer requirements defining the product vision and working closely with sales sourcing and procurement to ensure customer satisfaction goals are met amp deliver business objectives br ESSENTIAL JOB FUNCTIONS br To achieve annual business plan for the entire range of the product category gained through innovation which contributes to the overall revenue target of 30 from innovation br To manage amp lead new product development process from new product insights amp ideation process research concept development to final delivery of new product innovations on prioritized business unit initiatives br To drive formal consumer insight programs amp research in existing and new categories that will identify key consumer benefits unmet needs and the opportunities for sustainable value creation of the brands br Understand consumer behavior competition strategy and market trends in the Product category br Be an expert on your categories define the product strategy and roadmap product design and development and packaging design br To deliver market requirement documents and product requirement documents with prioritized features and corresponding justification br Present clearly set out recommendations for new product concepts to the appropriate decision making group for review and approval br Competition tracking and analysis by features and price channel segment etc br Prepare model wise sales planning amp forecasting Monthly Quarterly br Responsible for market share quantities value and gross margin targets for the product category br Required to design channel schemes and channel promos to drive volume value share in the market br Ensure proper implementation of the schemes at national regional location level br Planning amp execution of new product launches events for consumer trade br To support the sales team through customer demos and regular training of sales team br Direction setting for the distributors star partners amp support the key account manager to manage the key account plans i e NPD process educate sales guys and new customers br EDUCATION br Bachelors degree in Engineering br MBA added advantage br TRAINING REQUIREMENTS br Demonstrated success in defining and launching excellent products br Knowledge of core marketing concepts br Project Management experience br Excellent numerical skills br SKILLS br REQUIREMENTS br Cultural sensitivity br Willingness to travel br Deciding and initiating action br Leading and supervising br Working with people br Adhering to principles and values br Relating and networking br Persuading and influencing br Presenting and communication information br Writing and reporting br Applying expertise and technology br Analyzing br Learning and Researching br Delivering results and meeting customers expectation br Entrepreneurial and commercial thinking br Formulating strategies and concepts br WORK EXPERIENCE br 4 45 7 years work experience as a Product Manager Product Marketing Manager in an Appliances industry Engineering Design consultancy Firm

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