Email Marketing Specialist
Lagos, Nigeria
6h ago

The Offer

  • Attractive Salary & Benefits
  • Opportunity to make a positive impact
  • Fantastic work culture
  • The Job

    We are looking for a talented and ambitious self-directed Email Marketing Specialist to join our Marketing, Branding & Communications (MBC) team.

    You will report to the Head of Digital. As the EMM, you will be responsible for the strategy, development, and execution of targeted lead nurturing campaigns and end-to-end email campaigns focused on increasing lead readiness for the sales team across all product lines and markets.

  • Own the entire email marketing function including integration of larger marketing strategies, manage email database, and A / B testing strategies to optimize emails and landing pages for conversion
  • Collaborate with manager and Sales to develop a lead generation strategy, incl. scoring model and CRM integration
  • Run day-to-day strategy and execution of all aspects of email programs, including templates, CTAs, customer segmentation, testing, and technical execution
  • Develop, execute, and maintain high-impact multi-touch lead nurture campaigns to increase lead readiness and engagement at scale across several audience segments
  • Create and maintain a trigger email program that will react to the customer lifecycle and help to maximize retention
  • Grow, maintain, and segment email lists based on behaviour like past email engagement and website interactions
  • Use data to identify, test, and optimize top-of-funnel activities to grow acquisition and brand awareness
  • Work across a dynamic ecosystem of stakeholders to define, develop, and implement integrated campaign strategies into other areas of the lead funnel
  • Analyze and track key metrics like open, click, and conversion rates and present to senior leaders
  • Execute high-impact A / B tests to help continually improve performance
  • Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns
  • Develop documentation and road maps for lead processes, lead scoring, and A / B tests, and promotions that succeed through email
  • Ensure emails follow industry policies, compliances, and best practices.
  • The Profile

  • Minimum 4 years of experience in marketing or working in a similar role, industry experience a big plus
  • Bachelor’s degree in marketing, management, or a related discipline
  • Must be knowledgeable about the B2B / B2C sales funnel, the various lead stages, and actions to further nurture leads, and align campaign strategies with customer journeys
  • Proficient using marketing automation technology and CRM tools
  • Experience identifying the target audience, segmenting, and growing email lists
  • Experience with HTML, CSS, email deliverability, and CAN-SPAM compliance requirements
  • Excellent attention to detail and an intuitive eye for customer needs beyond the obvious
  • Ability to collaborate with cross-functional team members at all levels
  • Ability to collect and interpret both qualitative and quantitative feedback
  • Creative problem-solving skills
  • Adaptable and willing to learn new techniques
  • Strong communication skills
  • The Employer

    Our Client is a healthcare company using technology to make healthcare more affordable and accessible.

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