VP Marketing
Edge Recruiter Nigeria Ltd.
Lagos, NG
2d ago

Job Description

  • Formulate Brands Marketing Strategies and Plans
  • Manage and Lead the Marketing and Digital team
  • Manage the marketing budget
  • Working with the Commercial, Programming and Marketing teams for successfully implementations
  • Create strong relationships with external promoters, media partners and sponsors.
  • Creation and maintaining an up-to-date Marketing events calendar.
  • Working on cross-functional marketing projects in conjunction with the sales and programming to make marketing revenue target.
  • Manage market research & intelligence projects to understand market realities to guide Marketing strategies & executions.
  • Implementing compelling value propositions to acquire new customers and retaining existing customers.
  • Develop and manage the business’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity.
  • Responsible for the creation and placement of advertising that is in support of the business’s and sales team’s initiatives through media planning, creative development, metrics, market research, and vendor management.
  • Create of all forms of marketing, for example, interactive marketing, direct marketing campaigns, advertising, sales collateral, press releases, and executive presentations.
  • Develop execution plan for thought leadership initiatives, by using a wide range of content in order to build awareness and credibility for business and brand in the market, simultaneously establishing the organization as a thought leader in the market.
  • Ensure all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences.
  • Establish metrics for the purpose of measuring campaign effectiveness against KPI’s. Also establish a process for benchmarking the brand’s performance in order to ensure that campaigns are relevant and competitive.
  • Ensure completion of market analyses and monitors the competitive activity in the market as well as conducting gap analyses and financial modeling, which avail the business a competitive advantage and facilitate the realization of new brand marketing opportunities for the business.
  • Integrate PR processes in brand marketing campaigns that ensures maximization of ROI.
  • Prepare reports on campaign performance for executive management, key stakeholders, and external partners.
  • General Competencies

  • Minimum of 7years Digital Marketing and broader Media Communications experience.
  • 3 years minimum in senior management or strategic leadership capacity.
  • This role is all about leadership and expertise, your career thus far must reflect this thoroughly.
  • CV used must be very detailed and reflect the best mirror match possible of the JD.
  • Career & leadership achievements & milestones should be well reflected on the CV.
  • At least 5 years working experience in a marketing capacity, conducting online marketing, digital design, website management, paid marketing, or preferably brand marketing at a managerial capacity in a fast-paced and extremely competitive environment.
  • Successful experience in launching and driving brand marketing campaigns that have built momentum for a brand’s awareness and consumer acquisition.
  • Successful experience building brand and passion in a complex and highly competitive market.
  • Proven track record in delivering sustainable improvements in marketing campaigns’ ROI.
  • Communication Skills

  • Has exceptional communication skills both in verbal and written form.
  • Able to convey information and instructions in a clear and unambiguous manner.
  • Able to tailor complex messages for different audience in a relatable and understandable manner.
  • Analytical Skills

  • Able to formulate and present actionable insight from analysis of research data.
  • Able to develop consumer and market information and insights through analysis of raw information and data leading to informed decision making and ultimately, increased sales volume, enhanced consumer acquisition and retention, and profit-per-unit.
  • Interpersonal Skills

  • Must be enthusiastic, consumer-oriented, with a passion for delivering meaningful social impact and simultaneously generating income for the business
  • Have excellent problem solving skills, possess an ability to handle multiple projects, prioritize and meet deadlines.
  • Be self-motivated and proactive, have an insatiable thirst for knowledge, always keeping up with market trends.
  • Our client is an equal opportunities employer. Only qualified candidates will be contacted.

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