Growth Hacker
Jumia Nigeria
Lagos, Nigeria
4d ago
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  • Growth Hacker at Jumia Nigeria

    January 21, 2021NGRJobsTelecommunication Jobs in Nigeria0

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  • Jumia Title : Growth Hacker Location : Lagos (Full Time)

    Jumia is a leading e-commerce platform in Africa. It is built around a marketplace, Jumia Logistics, and JumiaPay. The marketplace helps millions of consumers and sellers to connect and transact.

    Jumia Logistics enables the delivery of millions of packages through our network of local partners. JumiaPay facilitates the payments of online transactions for Jumia’s ecosystem.

    With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people’s lives easier by helping them shop and pay for millions of products at the best prices wherever they live.

    E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive.

    With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders.

    Jumia is committed to creating sustainable impact in Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation.

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  • Growth Hacker is responsible for driving the Growth activities for CRM function in the country. Central growth engine choses what to communicate and who to communicate but Growth Hacker is the gatekeeper of finding exhaustive different creative logics that will interest the entire user base.

    The objective is to increase the engagement of the user base and give the right proposition for our customers to keep the Jumia APP and generate high CLV.

    Key Responsibilities

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  • As a Local Growth Hacker for Jumia, you should handle these responsibilities :

  • Daily Task management Drive experimentation on different communication and segmentation to drive the most relevant content for each user by using data mining and SQLRun experiment analytics to get the performance and identify similar users to scale up for the entire user baseOwn local logics / experiments library, conduct recurrent checks and analysis and suggest improvement ideas.
  • Drive channel performance through data analysis and content testing in order to improve engagement (visit%) and conversions (orders%) by segment and prevent users from opt-out and uninstall.

  • Projects ManagementWork on new projects with Central Growth Team to : optimize and improve CRM channels’ performanceautomate the execution partinclude more logics to have better segmentation and more personalization on our communicationsDrive transition of these projects
  • Tier 1 / 2 Event Management Own the planning and executionFollow up to make sure all ETAs are respected and that all is clear to everyoneReview communication planDrive daily performance during the event to assess the situation and elaborate action plan to correct the performance if needed
  • Must Have
  • Bachelor’s degree in Computer Science, Analytics or Engineering
  • Growth hacking mindset
  • Proficiency in English and Ms Office (especially Excel)
  • Intermediate knowledge of data querying (SQL)
  • Self motivated and able to work with cross functional teams
  • Nice to HaveProficiency in SQLIntermediate knowledge of HTMLCRM experience or a relevant marketing experience driving communication channels
  • We offer

  • A unique experience in an entrepreneurial, yet structured environment
  • The opportunity to become part of a highly professional and dynamic team working around the world
  • An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures.
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