Marketing Manager (Medical Diagnostic)- Lagos
Edge Recruiter Nigeria Ltd.
Lagos, NG
2d ago

Our client is a foremost supplier of high quality medical diagnostic products and services in West Africa.

Job Summary

Lead development and execution of strategic marketing plans for the company

Develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development,provide sales support, and advance brand building. Key Responsibilities

Build marketing programs across different channels and segments in support of our overall strategic business objectives and plans

Evaluate the impact of marketing programs in achieving stated objectives, including impact on sales, lead flow, and customer retention

  • Identify marketing opportunities by understanding consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses;
  • forecasting projected business; establishing targeted market share

    Review and update product pricing based on market conditions

    Lead drafting and dissemination of newsletters and corporate communications to customers and partners

    Develop marketing-related content for the company websites

    Design and implement promotional campaigns

    Build and maintain customer database

    Liaise with the marketing teams of our suppliers

    Implement other ad-hoc marketing initiatives

    Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications

    Partner with sales and business development teams, other internal stakeholders, and external agencies and vendors.

    Education and Work Experience Bsc in Marketing or related field

    At least 7 years’ experience in marketing role with evidence of career progression

    Prior healthcare-related marketing experience is a strong plus

    MBA degree from reputable business school a strong plus

    Outstanding oral and written communication skills

    Competency and Skill Requirement

    Good knowledge and understanding of strategic marketing concepts, principles and


    Prior experience managing team of product managers

    Excellent problem analysis and solving skills

    Excellent oral and written communication skills

    Good report writing and presentation skills

    Ability to demonstrate commitment to ethical standards and high level of integrity

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