Manager, Digital Marketing, Brand & Marketing
Standard Chartered
Lagos, Nigeria
3d ago

About Standard Chartered

We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.

To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.

We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation.

This in turn helps us to provide better support to our broad client base. The Role Responsibilities Strategy

  • Lead with support from Cluster / Country Head the development and implementation of a digital marketing strategy inclusive of execution plan consistent with the business strategy.
  • Create and execute strategy to drive awareness, conversion and usage of the capabilities of the digital bank
  • Lead the planning and implementation of campaigns involving the bank’s brand ambassador
  • Develop and implement a comprehensive social media strategy to harness the banks group partnerships & alliance (example Liverpool)
  • Drive digital marketing initiatives that will drive online acquisition, digital channel utilisation as well as brand awareness.
  • Develop and manage end to end Digital Marketing campaigns working closely with the Retail Products Marketing Manager and Digital Banking teams and agencies.
  • Work closely with the Group Brand and Marketing team to guide the strategic direction and leadership of internal and external corporate brand plans to ensure that the role of the corporate brand and values are fully understood.
  • Lead the digital marketing aspect of all product and brand campaigns for the Bank
  • Understand the levers and drive the performance of Owned Media properties and optimize to drive business KPIs
  • Understand and supervise SEO implementation and improvements to the site content, usability and design
  • Drive implementation and tracking of Social Media campaigns and drive fan base & engagement across all our platforms such as FB, Instagram, LinkedIn and Twitter
  • Provide support for thought leadership, strategy and transformational insights to the strategic digital marketing function.
  • Develop, manage and drive the digital marketing agenda in the country.
  • Effectively manage digital marketing budgets to yield the most optimum ROI.
  • Work with External comms team and Digital Banking team to manage and co-ordinate all content on the Bank’s website and connected intranet sites
  • Manage and co-ordinate all social media platforms i.e. Facebook, Instagram and Twitter where active
  • Manage and coordinate all CABM social media communications for country and provide support to cluster.
  • Responsible for online communications, social media channels management, campaigns and content strategy
  • Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the Bank with those possibilities.
  • Develop a comprehensive content strategy to advance the Bank’s thought leadership agenda.
  • Maintain close interaction with Country CEO and CMT / ExCo and Segment / Product Heads, Group Digital Marketing teams and others to identify opportunities to leverage business wins in the media, to anticipate and prepare for reputational issues / crises, to build government relations, and to maximise corporate responsibility and community activities.
  • Maintain a tight control on social media channels of all issues that have the potential to cause reputational damage to the Bank in-country.
  • Manage crises and proactively deal with threats to the Bank’s reputation.

    Business

  • Champion the role of digital in all revenue, product and communication activities; and provide digital knowledge input into customer and proposition development.
  • Ensure appropriate targets are set for all digital activity and ensure such activity is appropriately tracked.
  • Drive digital marketing initiatives that will drive online acquisition, digital channel utilisation as well as brand awareness.
  • Drive key Group, regional and business products to successful completion and share best practices and learning with Region / Group.
  • Work with Segment / Product and Voice & Virtual teams to provide insights on needs and behaviours of key customer deciles.
  • Develop and manage end to end Digital Marketing campaigns, working closely with the relevant business functions and the creative and digital agencies.
  • Ensure alignment of digital campaigns and strategies with overarching ATL and CA activities.
  • Drive and manage Paid, Owned and Earned media across Online / Mobile.
  • Understand and drive the deployment of Performance (CPA / CPL) model in Paid Media for online acquisition.
  • Understand the levers and drive the performance of owned media properties and optimise to drive business KPIs.
  • Champion the increased investment in digital marketing budgets, monitoring and optimising spend of the same for maximum ROI.
  • Support development of segment offers / leads and implement integrated campaigns, ensuring on-time on-budget delivery across multiple channels and media.
  • Drive cost efficiency and effectiveness of digital marketing tools / channels.
  • Develop innovative communication strategies in line with customer insights.
  • Work to create digital synergies by connecting function owners of the different aspects of the digital marketing experience to create efficiencies and increase capacity.
  • Champion Test and Learn’ initiatives with the agency to optimise future spend.
  • Proactive management and nurturing of agency relationships to optimise creative and media output.
  • Be a digital marketing champion ensure all campaigns live up to our Digital Marketing guidelines while, at the same time, delivering committed business outcomes.
  • Manage Agency payments with the finance team.
  • Provide regular digital reporting with meaningful customer insight to drive strategy.
  • Collaborate with colleagues across CA to ensure continuous best practice sharing and improvement in the function.
  • Processes Core

  • Drive digital marketing campaigns to efficiently and effectively deliver ROI.
  • Proactively manage digital media agency.
  • Ensure strict compliance with all regulations and controls as set by the Bank and external regulatory authorities by all staff.
  • Provide support to the team in ensuring that we achieve and maintain satisfactory audit rating.
  • Ensure good business judgement through following the group Gift and Entertainment Policy and Procedures.
  • Manage the KCSA and Operational Risk standards for Public Affairs in the country / cluster.
  • Optional

  • Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies
  • People and Talent Core

  • Lead through example and build the appropriate culture and values.
  • Be an effective agent of change and a role model within the bank
  • Develop a people culture which encourages and champions change among employees in the daily workplace
  • Able to share and advise on best practices and emerging developments across the country / cluster
  • Build in best practice to allow for solutions that are on message
  • Optional

  • Lead through example and build the appropriate culture and values. Set appropriate tone and expectations from their team and work in collaboration with risk and control partners.
  • Work in collaboration with risk and control partners
  • Ensure the provision of ongoing training and development of people and ensure that holders of all critical functions are suitably skilled and qualified for their roles and have effective supervision in place to mitigate any risks.
  • Employ, engage, and retain high quality people, with succession planning for critical roles
  • Set and monitor job descriptions and objectives for direct reports and provide feedback and rewards in line with their performance against those responsibilities and objectives.
  • Risk Management Core

  • Demonstrate shift towards anticipation of risk
  • Awareness and understanding of the key risks facing country / region / group and to the function
  • Active involvement in Risk Management, both reputational and operational to ensure they are proactively identified and mitigated and all issues are reported / escalated in a timely manner in line with Group and local policies and procedures
  • Work with the Cluster Head of Corporate Affairs and Brand & Marketing to manage key projects and strategy changes that need to be communicated across the Bank.
  • Work with Corporate Affairs and Brand & Marketing to mitigate any reputational risks possible from campaigns and community initiatives.
  • Act as a gatekeeper for all media spokespersons / negative media content as part of ORF
  • Governance Core

  • Work closely with Compliance to ensure all client communications are in line with regulatory framework
  • Ensure compliance with the Bank’s Media and communications policy.
  • Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the Corporate Affairs, Brand & Marketing team.
  • Supporting Cluster / Country Head for delivering effective governance, capability to challenge fellow executives effectively, and willingness to work with any local regulators in an open and co-operative manner.
  • Manage digital marketing budget within limits, with a culture for cost management.
  • Accountable for digital marketing governance to ensure consistency in implementation within the Bank’s guidelines
  • Maintain a tight control on social media channels of all issues that have the potential to cause reputational damage to the Bank in-country.
  • Manage crises and proactively deal with threats to the Bank’s reputation with support from External Comms team and Country Risk team
  • Responsible for assessing the effectiveness of the group’s arrangements to deliver effective governance, oversight and controls in the business and, if necessary, oversee changes in this area
  • Awareness and understanding of the regulatory framework, in which the group operates, and the regulatory requirements and expectations relevant to the role
  • Regulatory & Business Conduct

  • Display exemplary conduct and live by the Group’s Values and Code of Conduct.
  • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank.
  • This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.

  • Achieve the outcomes set out in the Bank’s Conduct Principles : The Right Environment.
  • Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
  • Internalize the Group’s values and code of conduct in and adhere with the highest standards of ethics, and compliance with relevant policies, processes and regulations.
  • Internal

  • Group / Regional Corporate Affairs, Brand & Marketing (CABM) Team
  • Group / Regional / Country External Comms
  • Business Heads; Heads of Compliance, Legal
  • Country / cluster CEO
  • Digital Banking Team
  • Product and Segment Management Team
  • Segment Management Team
  • Customer Service / Service Quality Teams
  • External

  • Digital Media Agency
  • Digital Creative Agency
  • Analytics agency
  • Digital services agency
  • Publishers including Facebook, Instagram etc
  • Tools and product providers
  • Web Content Management agency
  • Media agencies
  • Online partners
  • Vendors and suppliers
  • Network with regional peers in the industry and other sectors
  • Digital media and creative agencies, bloggers and online content creators.
  • Other Responsibilities

  • Embed Here for Good and the Group’s brand and values in the (insert country) CA and B&M team
  • Perform other responsibilities assigned under group, country, business or functional policies and procedures
  • Drive social media monitoring and related reporting on external communications / thought leadership to the ExCo / CMT and CEO
  • Develop profile with relevant digital platform organisations and influencers
  • Network with peers in the industry and other sectors
  • Our Ideal Candidate

  • At least 8 years experience managing and implementing digital strategy and integration in a communications related discipline
  • A demonstrated understanding of the role of digital in building a holistic brand experience. Prior work at a digital agency preferred.
  • Strong understanding of mobile acquisition and mobile app campaigns
  • Deep experience in managing SEM, SEM / PPC, Display, UAC, SDK and Affiliate marketing is a must.
  • Extensive experience in B2B / E2E and B2C marketing campaign management from research to implementation phase and ROI measurement.
  • Strong understanding of habits of digital consumer and competitive landscape.
  • Communications experience including an interest and knowledge of new social media tools and techniques;
  • Experience in using Digital Analytics and Media tracking tools (Omniture and Google Analytics) with strong understanding of technical aspects of Digital media performance and measurement.
  • In depth understanding of Digital Marketing concept, best practice and key levers.
  • Good at Excel, Powerpoint and other MS office programmes.
  • Ability to work with senior management to develop and roll out approved strategy.
  • Influencing across of a culturally diverse team across functions and geographies without direct reporting line.
  • Responsibility and perseverance.
  • High standards of professional integrity.
  • Experience working within the financial services industry would be highly desirable.
  • Degree educated or equivalent.
  • Prior experience engaging with media.
  • Talent, Skill and Knowledge Core

  • Strategic acumen
  • Conceptual thinking - able to structure and organize
  • Execution orientation - able to execute and deliver results
  • Service and customer centricity
  • Strong influencing, networking and engagement skills
  • Excellent analytical, project-management, time-management and interpersonal skills
  • Strong attention to detail
  • Experience building digital brands, ensuring strong linkage to the external brand position
  • Experience building collaborative relationships with other marketing and communication professionals along with the ability to participate in cross-functional projects
  • Open and honest team player
  • Creative thinker
  • Persuasive negotiator with excellent verbal and written communication skills; Ability to mobilize teams
  • Excellent organisational skills, ability to prioritise and manage multitude of issues simultaneously
  • Good at Excel, PowerPoint and other MS office programs.
  • Optional

  • Leadership and change agent
  • People management
  • Experience in developing teams in diverse international organisations
  • In depth understanding of key business drivers, cultural, ethnic and religious conditions across geographies in order to translate global strategy in to effective local operations.
  • Apply
    Add to favorites
    Remove from favorites
    Apply
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Continue
    Application form