Group Marketing Executive
HRLeverage
Lagos
5d ago
source : BetaJob

Job Details

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  • Job Description

    We are currently in need of a Group Marketing Executive to create awareness and develop the brand by communicating with target audiences to build as well as develop customer relationships.

    Job Responsibilities

    Conducting research and analysing data to identify and define audiences

    Innovate and present new marketing strategies

    Developing price strategies

    Develop and manage digital marketing campaigns

    Develop engaging online content

    Forecast and oversee marketing campaign growth

    Manage email and social media marketing campaigns

    Launch campaigns and train team on promoting the campaign to customers

    Write and optimize content for the website and social networking accounts

    Drive, track and analyze website traffic flow and provide regular internal reports

    Develop and manage projects

    Internal branding

    Internal communication and training about campaigns and USP

    Keep abreast of new social media sites, web technologies, and digital marketing trends

    Organize events and exhibitions for the promotion of products and capture potential markets

    Maintain partnerships with media agencies and vendors

    Send weekly / monthly report with metrics to track performance

    Requirements

    A good first degree with a minimum of 5 years cognate experience in Marketing / Digital Marketing role in a retail or service industry.

    Professional Certification is an added advantage

    Adept knowledge of social media platforms, engagement and marketing

    Adept knowledge of search engine optimization tools

    Adept knowledge of project management

    Content creation and marketing ability

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