Sales & Marketing
Edge Recruiter Nigeria Ltd.
1d ago

Our client is one of the leading power solution company in Nigeria with 23 branches in 8 countries in Africa, Middle East and Asia.

The company currently employs over 1500 staff globally. The company specializes in the Electro-Mechanical, technical and sales of power solutions and services.

They now have an opening for Marketing Officer to be based in Lagos.

Key Responsibilities

Market research and analysis

  • Conduct a market study for potential markets; researching, reporting on marketing data, using research tools, studying market prices and trends.
  • Maintaining the respective database for ongoing and new business in potential markets in order to provide the needed data for management strategy development and meet defined objectives.
  • Market Segmentation

  • Prospect new potential customers and products in coordination with the local Sales / Branch Manager(s) by doing feasibility studies, segmenting markets, creating prospects for sales business and handing them over to the local sales.
  • Expanding geographical outreach and improving current market presence.
  • Competitors' activities

  • Research, identify, and evaluate competitors’ products, specifications, market share, sales volumes, prices, and accordingly prepare a SWOT analysis in order to develop a value-
  • add and competitive edge in the market entry strategy.

    Customer Satisfaction Surveys

  • Conduct surveys on periodic basis across the Group, by coordinating with Sales and Maintenance departments for selecting random samples.
  • Communicating with the customers using different channels, and preparing reports and root cause analysis for management, to measure the level of satisfaction for the customer and find opportunities to develop our quality service.
  • Key Requirements

    Minimum of 2 - 4 years Relevant Sales & Marketing experience.

    Bachelor’s Degrees with Minimum of 2.2

    Must be very intuitive, agile and smart.

    Must be very presentable with excellent communication skills.

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