Graphic designers are typically responsible for :
Meeting with clients or the art director to determine the scope for a project
Providing inputs to clients on the strategies used for the purpose of reaching out to the audience
Determining the message that the artwork should resemble
Providing visual concepts that conveys the company brand’s message
Developing visual content for product illustrations, logos and websites
Determining the colours, images, text style and layout of a creative copy
Presenting the final artwork to the art director
Graphic designers are expected to have in depth knowledge of design and photo-editing software. Graphic designers are also exceptional creative thinkers.
They pay attention to small details and manage their time accordingly.
A bachelor’s degree in advertising and marketing or graphic design is the ideal platform to begin with. However, you will need a portfolio to showcase your work.
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