Retailers and growers segmentation
Customer Relationship Management
Market research Management
Communication Management (technical)
Delivery of technical value proposition of Syngenta’s solutions across value chain and crops
Coordinating the registration of key products (Seeds and Crop Protection)
Actively develop relationships with outside bodies that have major influence on country business e. g external markets for products, international marketing boards etc.
Implementation of technical and marketing strategies, advertisement and its communication according overall AME and country strategies
Surveys on markets (segments, users, sales channels and competition), analysis of the data and identification of positive opportunities.
Marketing visits to key customers
Applies effective grower, channel and influencer segmentation
Develops / delivers innovative, customer-driven offers
Delivers distinctive value proposition to customer
Designs / implements effective CRM strategies
Support key accounts and distribution channels.
Member of the Cluster Transition Team.
Lead the building of West Africa marketing team, including the definition of new processes / ways of working.
Support the necessary activities to ensure business continuity during the transition.
KNOWLEDGE, EXPERIENCE & CAPABILITIES
Critical experience and knowledge
Minimum 7-10 years of experience in Technical (Crop protection and Seeds) and Marketing roles.
Preferably, 3-5 years of experience in the agrochemical industry
Critical leadership capabilities
Communicates with impact
Leads change and holds ambiguity
Builds a culture of innovation
Focuses on customers
Manages for performance
Develops people, organization and self
Collaborates across boundaries