The position is responsible for creating sales strategies that will deliver market leadership, double digit growth with a strong strategic focus on execution.
Working with other sales functions to create a sales structure of competent and motivated staff, stock management and primary distribution through the application of a lean organisation and lean processes.
The job responsibilities are to :
Lead and manage a large team to ensure that the sales function meets the needs of the consumer, customer and organisation
Communicate the unit sales and market development objectives to all Sales managers within the regions
Promotions and incentives executed as per agreement and in accordance with strategy.
Formulate regional plans with a strong emphasis on market execution using standard company reports.
Primary distribution perfect orders
Creating a lean structure, maximising staff output through objective and subjective measurements
Monitor and analyse trends and plan for seasonal volume fluctuations
Monitor expenses versus budget monthly
Market visit to check the health of distributors and support team for operational and execution excellence
Report competitive activities to the Sales & Marketing Director as and when it happens
Weekly meeting with Trade development managers and Sales Manager
Travel once per month to a region
Provide market on job coaching to all Territory Development Managers and Marketing Managers within the unit to develop their skills and ensure they are properly equipped, trained and motivated to achieve their objectives
Ensure proper roll out of best practice tools within the unit
Assess the unit sales staffing and skill requirements. Develop plans to address short and long-term needs
Achieve merchandising standards by target
To ensure review of sales strategies for every sales / roll out plan to meet market demand and performance target per period
To establish a system that efficiently monitor market trends, competitor activities and meets market variables
To create a structure that ensures distributors are built and developed to meet volume and numeric targets by continually updating and reviewing the business objectives with them
To ensure brand prominence through a 100% merchandising activity communicated with the relevant unit head
To ensure that all operation activities are within the approved budget
Sales forecast accuracy (provide forecasts for production)
University degree ideally with MBA / postgraduate qualification); or equivalent business experience
5 - 8 years sales management in FMCG with 3 years at senior level Experience in line management required
Proven record of successful sales and operational planning, inclusive of strategy development and implementation of operational plans
3rd party management
Experience of working in Nigeria or other African markets
Experience of working to monthly , quarterly and annual targets across multiple channels and financial management
Language : Fluency in English
Very attractive expatriate package